Sales: $495 million
Sales: $495 million (estimated).
Key Personnel: Calvin Johnston, chief executive officer; Martin Köhler president, PartyLite Worldwide.
Major Products: Home fragrance products sold by PartyLite and Candle-lite; Wickless and wick candles, sprays, and candle holders.
New Products: Signature brand candles, PartyLite Summer Collection; Candle-lite Fall 2018 collection (Pumpkin Buttercream Latte, Apple Orchard Walk, Cozy Marshmallow Treats).
Comments: Borne from the acquisition of PartyLite and Candle-lite, Luminex is one of the biggest players in the home fragrance category. Yet, both brands remain unique.
The two companies operate as wholly owned subsidiaries of Luminex and have the goal of creating a leading global home décor and fragrance company, leveraging their research, development and product development efforts and ensuring broad consumer reach.
Candle-lite was founded in Cincinnati in 1840 and is a designer, manufacturer and wholesaler of candles and home fragrance products for the mass merchant, food and drug retail outlets in the US. PartyLite, founded more than 40 years ago, is a global home décor and fragrance direct selling company that offers a large portfolio of premium candles, flameless products, and home décor accessories through its network of 45,000 sales consultants operating in 24 countries.
Industry sources put US candle sales at about $2.3 billion and growing less than 3% a year.