Sales: $110 million
Sales: $110 million (estimated) for personal care products. Corporate sales: $1.4 billion.
Key Personnel: Julien R. Mininberg, chief executive officer; Brian L. Grass, chief financial officer; Jay Caron, chief supply chain officer and interim chief information officer; Ronald L. Anderskow, president, beauty; Christophe Coudray, president, health and home.
Major Products: Personal care, including hair care, grooming products and deodorants.
Comments: Helen of Troy’s beauty segment revenues—which include the company’s hair appliance business as well as personal care products, such as deodorants and hair care—fell again in fiscal 2018. When it came time to point fingers, it was personal care that dragged results down, according to the El Paso, TX-based company.
In fact, Helen of Troy (HOTUS) wants out of the personal care business entirely, and is currently exploring the divestiture of its liquid, powder and aerosol brands that include Pert, Brut, Sure and Infusium. Shedding these brands would allow the firm to focus resources on so-called “Leadership Brands” like Braun, Honeywell, PUR, Vicks, Hot Tools, OXO, and Hydro Flask which are among its highest volume, highest margin and most asset-efficient businesses.
Yet, HOTUS wants to hold beauty hardware, according to CEO Julien R. Mininberg.
“Leadership brands remain the primary focus for Helen of Troy. As it relates to our Beauty segment, today’s announcement of a formal process for the personal care brands allows us to concentrate resources on Beauty appliances, including our market-leading Hot Tools and Revlon brands,” he said in March 2019 when the firm revealed its intentions.