Sales: $107 million
Sales: $107 million (estimated).
Key Personnel: Kim Kardashian West, founder.
Major Products: Cosmetics and fragrance.
New Products: Mrs. West bridal makeup collection.
Cosmetics: While her younger sister Kylie may have had more success with her eponymous beauty brand (Kylie Cosmetics, ranked No. 32 in The Top 50), Kim Kardashian West is no slacker when it comes to selling cosmetics. Industry pundits say her company, KKW Beauty, tallied revenues above $100 million last year. Her fragrance business, KKW Fragrance, has proved successful too.
And there’s reason to believe this reality star-turned-entrepreneur will take a deeper dive into the beauty business. In a December 2018 interview with Fashonista’s Stephanie Saltzman, Kardashian West said she would like to expand into hair and skin care, too.
KKW Body—one of Kardashian West’s most recent scents, which is housed in a torso-shaped bottle modeled after her own—was a finalist in the Fragrance Foundation’s Fragrance of the Year (Women’s popular) and Packaging of the Year (Women’s) categories this past year.
To bring KKW Beauty products to the market, Kardashian West works with Seed Beauty, a privately-held company based in Oxnard, CA.