• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Mushrooms Are Key Ingredients in Beauty & Wellness

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Industry Responds to CDC Updated Guidelines for Cleaning & Disinfecting

    Lubrizol Unveils Lapagyl Advanced Botanical Ingredient

    Clariant’s New Beauty Component Ideal for Anti-Aging Skin Care
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    49. Method

    34. WD-40

    7. Ecolab

    12. Mary Kay

    47. Obagi
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Mushrooms Are Key Ingredients in Beauty & Wellness

    Lubrizol Unveils Lapagyl Advanced Botanical Ingredient

    Wellness Market Gains on Skin Care, Nutrition Sales

    Society of Cosmetic Chemists Issues Call for Papers

    BASF Debuts Sacred Patch for Skin Care
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Mushrooms Are Key Ingredients in Beauty & Wellness

    Industry Responds to CDC Updated Guidelines for Cleaning & Disinfecting

    Lubrizol Unveils Lapagyl Advanced Botanical Ingredient

    European Wax Center Tackles the ‘Between’ Routine

    Henkel Appoints New EVP of Beauty Care
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Resolute Oil

    Ashland

    Praan Naturals

    Lubrizol Life Science

    QRS (Quality Resourcing Services)
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Top Companies Report

    8. L BRANDS

    ...

    8. L BRANDS
    Related CONTENT
    • Les Wexner To Leave Victoria's Secret
    • 43. e.l.f. Beauty
    • 37. High Ridge Brands
    • 31. Monat Global
    • 29. Scentsy
    07.01.19
    Columbus, OH
    www.lb.com
    Sales: $5.0 billion

    Sales: $5.0 billion (estimated) for cosmetics, personal care and home fragrance products. Corporate sales: $13.2 billion.

    Key Personnel: Leslie H. Wexner, chairman and chief executive officer; Stuart Burgdoerfer, executive vice president and chief financial officer; Charles C. McGuigan, chief operating officer, L Brands and chief executive officer, Mast Global; Shelley B. Milano, executive vice president and chief human resources officer; James Bersani, president, real estate; Greg Unis, chief executive officer, Victoria’s Secret Beauty; Nick Coe, chief executive officer, Bath & Body Works; Martin Waters, chief executive officer and president, L Brands International.

    Major Products: Bath & Body Works home and personal care; White Barn home fragrances; Victoria’s Secret fine fragrances and cosmetics.

    New Products: Bath & Body Works—Gingham fragrance collection, Pineapple Mango 3-Wick Candle, Flaming Beach 3-Wick Candle, Waikiki Beach Coconut Shower Gel, Bali Coconut Sands Super Smooth Body Lotion, Tropical Vanilla & Cherimoya Protective Hair Perfume, Mango Mai Tai Gentle Foaming Hand Soap, Bahamas, Passionfruit & Banana Flower Fine Fragrance Mist, Fiji White Sands Shea Butter Hand Cream, Banana Cabana 3-wick candle, Nourishing with Coconut Peel Off Face Mask, On The Waves body care collection, Signature Collection Wild Strawberry; Victoria’s Secret Beauty—Eau de Parfum Rollerballs, Fragrance Mists, Fragrance Lotions, In Bloom Fragrance Mists.

    Comments: L Brands, like so many other retail groups, is a mess. Corporate sales declined 5% last year, but Bath & Body Works, the company’s home fragrance and personal care unit, recorded gains of nearly 10%. To right the corporate ship, L Brands announced the closing of all 23 Henri Bendel stores as well as the Henri Bendel e-commerce website. This included the company’s Fifth Avenue store as well as smaller-format stores in 11 states, according to company executives.

    “We have decided to stop operating Bendel to improve company profitability and focus on our larger brands that have greater growth potential,” said Leslie Wexner, chairman and CEO of L Brands. “This decision is right for the future growth of our company, but not easy because of the impact to our L Brands family.”

    In December, L Brands signed a definitive agreement to transfer ownership and operating control of La Senza to an affiliate of Regent LP, a global private equity firm. The company sold 100% of its assets in La Senza in exchange for the buyer’s agreement to assume La Senza’s operating liabilities and to provide L Brands potential future consideration upon the sale or other monetization of La Senza, as defined in the agreement.

    Other significant changes made in L Brand’s business include the reduction of its regular dividend by half to normalize the payout and free up capital to reduce debt levels and invest in the business; the promotion of Amy Hauk to run Pink and the appointment of John Mehas to lead Victoria’s Secret Lingerie; new beauty product launches; more disciplined and proactive management of inventory, expenses, real estate and capital structure and heightened focus on merchandise assortments at Victoria’s Secret Lingerie and Pink, including a review of all aspects of brand marketing and communications.

    “No question, our recent overall performance has been unacceptable, and we are determined to do better,” admitted Wexner. “There is no group of people more capable of overcoming the challenges we face and accomplishing our goals than the L Brands team. By disciplined execution of our strategy, focusing on the fundamentals, staying close to our customers and leveraging the strength of our brands, we are focused on meeting or exceeding the expectations of our stakeholders—customers, associates and shareholders.”

    Bath and Body Works, although comparatively smaller than Victoria’s Secret, is the secret weapon of L Brands. Boasting more than 1,600 doors, mostly in malls and with average square footage at least double the size of most of its competitors, Bath & Body Works posted impressive gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018. While Victoria’s Secret’s same-store sales continue to plummet, Bath & Body Works is thriving: its first quarter same-store sales in 2019 were up 13% compared to last year.

    BBW is performing so much better than L Brands that hedge fund Barington Capital requested the company split the fragrance and personal care operations from the lingerie business.

    “Victoria’s Secret’s brand image is starting to appear to many as being outdated and even a bit ‘tone deaf’ by failing to be aligned with women’s evolving attitudes towards beauty, diversity and inclusion,” Barington wrote. 
    Related Searches
    • fragrances
    • body
    • e-commerce
    • barington
    Suggested For You
    Les Wexner To Leave Victoria Les Wexner To Leave Victoria's Secret
    43. e.l.f. Beauty 43. e.l.f. Beauty
    37. High Ridge Brands 37. High Ridge Brands
    31. Monat Global 31. Monat Global
    29. Scentsy 29. Scentsy
    48. Helen of Troy 48. Helen of Troy
    22. Zep 22. Zep
    13. Diversey 13. Diversey
    10. Amway 10. Amway
    9. Mary Kay 9. Mary Kay
    3. Colgate-Palmolive 3. Colgate-Palmolive
    The Top 50 The Top 50
    Colgate Appoints Wallace as President Colgate Appoints Wallace as President
    New CFO Joins e.l.f. New CFO Joins e.l.f.
    Colgate-Palmolive Names Wallace President and CEO Colgate-Palmolive Names Wallace President and CEO

    Related Top Companies Report

    • Household Cleaning | Personal Cleansers | Skin Care
      49. Dr. Bronner’s

      49. Dr. Bronner’s

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Fine Fragrance | Skin Care
      50. KKW Beauty

      50. KKW Beauty

      ...
      Happi Staff 07.01.20

    • AP/Deo | Hair Care | Personal Cleansers | Skin Care
      48. Herbalife

      48. Herbalife

      ...
      Happi Staff 07.01.20


    • I&I Marketplace
      47. State Industrial

      47. State Industrial

      ...
      Melissa Meisel 07.01.20

    • Color Cosmetics | Household Cleaning | Skin Care
      46. Honest Company

      46. Honest Company

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Hair Care | Skin Care
      44. Kylie Cosmetics

      44. Kylie Cosmetics

      ...
      Happi Staff 07.01.20


    • Color Cosmetics | Hair Care | Skin Care
      45. Atlantic Coast Brands

      45. Atlantic Coast Brands

      ...
      Happi Staff 07.01.20

    • AP/Deo | Hair Care | Oral Care | Personal Cleansers
      43. The Hain Celestial Group Inc.

      43. The Hain Celestial Group Inc.

      ...
      Happi Staff 07.01.20

    • I&I Marketplace
      42. Spartan Chemical Company

      42. Spartan Chemical Company

      ...
      Happi Staff 07.01.20


    • Hair Care
      41. Combe

      41. Combe

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      40. Prestige Consumer Healthcare

      40. Prestige Consumer Healthcare

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | OTC/Medicated | Personal Cleansers | Skin Care
      39. PDC Brands

      39. PDC Brands

      ...
      Happi Staff 07.01.20


    • Color Cosmetics | Skin Care
      38. E.L.F. Beauty

      38. E.L.F. Beauty

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Hair Care | Skin Care
      37. Tupperware

      37. Tupperware

      ...
      Happi Staff 07.01.20

    • Hair Care | Skin Care
      35. Monat Global

      35. Monat Global

      ...
      Happi Staff 07.01.20

    Trending
    • Henkel Appoints New EVP Of Beauty Care
    • Sunscreen On The Spot
    • BASF Debuts Sacred Patch For Skin Care
    • Symrise Reorganizes Scent & Care Segments
    • Formulating Liquid Laundry Detergents
    Breaking News
    • Mushrooms Are Key Ingredients in Beauty & Wellness
    • Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance
    • Industry Responds to CDC Updated Guidelines for Cleaning & Disinfecting
    • Lubrizol Unveils Lapagyl Advanced Botanical Ingredient
    • Clariant’s New Beauty Component Ideal for Anti-Aging Skin Care
    View Breaking News >
    CURRENT ISSUE

    April 2021

    • Formulating with Alternatives In Personal Care Products
    • Will Mother's Day Lift Fragrance Sales?
    • Contract Manufacturing Trends in Beauty & Personal Care
    • Personal Cleansers Remain Essential During the Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kyowa Hakko Launches Heat-Treated Probiotic Strain for Eye Health
    CGA-7 Green Coffee Extract by Vidya Herbs Achieves Self-Affirmed GRAS Status
    Nutritional Complex Evidenced to Reduce Preterm Birth
    Coatings World

    Latest Breaking News From Coatings World

    Barentz Expands Canadian CASE Team
    Shepherd Color Company Opens Sales Office in China
    Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMS Establishes New Payment for Pelvalon’s Eclipse System
    Varian, Google Cloud Partner to Bring Convenience to Cancer Therapy
    Resonetics Leases New Manufacturing Space in Costa Rica
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Frontage Expands Capabilities at its Clinical Site in Secaucus, NJ
    Ascendia Pharmaceuticals Poised for Expansion
    Bora Pharmaceuticals Adds Roller Compaction Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    Henkel Management Board Welcomes Wolfgang König
    Mielle Organics Gets a Major Investment
    Happi

    Latest Breaking News From Happi

    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    Estée Lauder Expands Beautiful Fragrance Collection
    What You’re Reading on Happi.com
    Ink World

    Latest Breaking News From Ink World

    SE-DA Invests in Kornit Presto S
    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Dantex elevates Joseph Sanchez to digital business development manager
    Mactac's Kevin Clunie joins TLMI panel
    MacDermid announces two new global sales roles
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Precision Textiles Offers Biodegradable Medical Fabric
    Northshore Launches Megamax Briefs in New Colors
    Essity Acquires Distribution Rights to Sorbact in Australia and New Zealand
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    HSS and LimaCorporate Open Provider-Based 3D Design and Printing Facility
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times
    Lux Research: 3D Printing Market to Reach $51 Billion in 2030

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login