Sales: $510 million (estimated)
Key personnel: John Paul DeJoria, co-founder and chairman; Angus Mitchell, co-owner; Michaelina DeJoria, vice chairman; Jason Yates, chief operating officer
Major products: Professional hair care products: Paul Mitchell, Tea Tree, Manula Oil, Neuro, Neon, Awapuhi Wild Ginger and Mitch
New products: Paul Mitchell Hand Sanitizer, Limited Edition Classics from Paul Mitchell
Comments: The professional hair care industry has been facing major challenges for years, but the COVID-19 pandemic has the business on the ropes. According to the Professional Beauty Association, about 72% of hair salon workers live paycheck to paycheck and have only about a month’s worth of savings to fall back on. Furthermore, 23% have no health insurance.
John Paul Mitchell Systems is the largest privately-held professional hair care company in the world. Its tools, styling products and dyes are sold in more than 100 countries in 150,000 salons, as well as Ulta. According to COO Jason Yates, sales to salons make up about 95% of JPMS’ revenue, and 70% of its US business comes from independent salons.
To help keep its customers afloat until the pandemic subsides, JPMS redirected $4 million that was earmarked for an August 2020 event in Las Vegas to celebrate the company’s 40-year anniversary. The money will be used to donate $4 million worth of free products distributed to salon partners. Product allocation will depend on a variety of factors including how long a salon has been a customer of JPMS, whether the salon only uses JPMS products and what size business the salon represents to JPMS.
“During this most difficult and challenging time in our world and our industry, John Paul Mitchell Systems wants to make sure you know that you, our salon partners, are at the heart of everything that we do,” Vice Chairman Michaeline DeJoria and Yates said in a statement. “In fact, everything we do begins with the question, ‘How will this benefit our salon partners?’ With that, we have shifted our focus for 2020 to be that of rebuilding our industry and supporting our most valuable partners—you.”
Other JPMS initiatives included free online education programs for stylists and manufacturing hand sanitizers for medical and other at-risk groups.