Sales: $177 million
Key personnel: Kylie Jenner, founder
Major products: Color cosmetics and skin care
Comments: Kylie Jenner sold 51% of her cosmetics company to Coty in a $600 million deal that closed in early 2020. Based on numbers reported in Coty’s financials, it seems that reality TV-star’s beauty business may not have been as successful IRL as once claimed—that or the brand’s sales fell dramatically by the time Coty (No. 5) closed the deal.
While it was announced in early 2020 that Cristoph Honnefelder would take over as CEO of Kylie Cosmetics, he departed Coty last month. Coty said Simona Cattaneo, president of Luxury Brands, will oversee the expansion of the Kylie brand now.
The brand is expanding; the Kylie Skin line recently launched into Europe with Douglas Group. Coty’s plans for Kylie include full distribution in more than 2,000 doors in 25 countries with the beauty retailer.