Sales: $875 million (estimated)
John Paul DeJoria, co-founder and chairman; Angus Mitchell, co-owner; Michaeline DeJoria, chief executive officer; Jason Yates, chief operating officer
Professional hair care products that include: Paul Mitchell, Tea Tree, Manula Oil, Neuro, Neon, Awapuhi Wild Ginger and Mitch
Paul Mitchell Clean Beauty, Mitch: Men’s Everyday Style Favorites Set, Tea Tree—Lavender Mint Overnight Moisture Therapy, Moisturizing Cowash, Moisture Milk Leave-In Conditioner, Lemon Sage Volumizing Essentials Set, Defining Gel, Curl Refresh Foam, Taming Cream; Paul Mitchell: Blonde Care & Repair Essentials Set and Cool & Tone Must-Haves Set, Curl & Define Necessities Set
Comments: The largest privately-held US professional hair care company took a beating during the pandemic. With 47,000 storefronts closed off and on throughout 2020, JPMS Co-Founder and Chairman John Paul DeJoria and Co-Owner Angus Mitchell (son of JPMS late co-founder Paul Mitchell) needed a survival plan. They found it within themselves. Every month, DeJoria and Mitchell each put up $6 million to help the independent salon owners and hairstylists who are the lifeblood of John Paul Mitchell Systems.
“When we started this company, we had absolutely nothing. Even though we are having real problems and this terrible virus, we’re a lot better off now than we were back then,” DeJoria told Forbes. “We made good money before, let’s weather the storm, put our money back into the company. The entire decision took 30 minutes.”
In other moves, the company extended pay periods and offered shampoos and treatments at discounted rates. When salons re-opened, the company also offered free in-person training classes from more than 400 JPMS educators.
Earlier this year, JPMS promoted Michaeline DeJoria to CEO. DeJoria is the daughter of John Paul Mitchell Systems Co-Founder John Paul DeJoria. Michaeline DeJoria began working at JPMS in 2007, starting on the production plant floor and following in nearly every department of the business. Ultimately, this led to her role as vice chairman, where she directed the company’s future development for all brands.
Recent initiatives spearheaded by DeJoria include COVID-19 relief efforts with a $4 million salon jumpstart stimulus package, a global sustainability pledge, the launch of the brand’s first-ever clean beauty line Paul Mitchell Clean Beauty, a venture into AI technology with Hair AI powered by Fitskin, and the announcement of the brand’s first-ever global ambassador, style icon Winnie Harlow.