07.08.21
The world was a very scary place in March 2020. On a daily, sometimes hourly, basis we wondered aloud to any coworker who was still in the office, “how bad do you think it is going to get?”
Worse than we ever imagined, as it turns out. Yet, as the US begins to rise from the ashes of the pandemic, the signs of resilience are everywhere. This edition of The Top 50 is a testament to that resilience.
Every company on our list told a story about overcoming long odds and hard obstacles, but they didn’t forget those hit hardest by the pandemic. Many companies on the following pages donated products and money to fight COVID-19. Several lucky Top 50 companies actually thrived during the pandemic, thanks to the surge in demand for cleaners, cleansers and disinfectants. For beauty companies that rely on traditional retail, the pandemic was a hard lesson in the importance of not relying on one single channel. But every company on our list found a way to pivot online, and ecommerce, as a percentage of sales, soared.
Several new companies populate our list. Born in the past decade or so, companies like Forma and Paula’s Choice came of age when the internet was the logical way to go and grow a business. As the pandemic showed, consumers are very comfortable to buy before they try (see “Silver Linings From the Pandemic” on p. 12 in this issue). That should pave the way for even more entrepreneurs to climb their way up the ranks of The Top 50.
Newcomers aside, The Top 50 is top-heavy with returning companies. Procter & Gamble remains No. 1 on the list, just as it did when The Top 50 debuted in 1978. Despite a decline in sales, Estée Lauder remains in second place. Rounding out the top 10 are Colgate-Palmolive, SC Johnson, Johnson & Johnson, L Brands, Ecolab, Coty, Church & Dwight and Clorox.
If you think your company belongs in The Top 50, please contact us at tbranna@rodmanmedia.com. We will review your information and who knows? Perhaps your company will be counted among The Top 50. And if you’re wondering where to find Unilever, L’Oréal and other multinationals with headquarters outside the US, read The International Top 30 in the August issue.
The Top 50
1. Procter & Gamble
Cincinnati, OH • $47.6 billion
2. Estée Lauder
New York, NY • $14.3 billion
3. Colgate-Palmolive
New York, NY • $13.6 billion
4. SC Johnson
Racine, WI • $10.5 billion
5. Johnson & Johnson
New Brunswick, NJ • $7.6 billion
6. L Brands
Columbus, OH • $7.2 billion
7. Ecolab
St. Paul, MN • $5.9 billion
8. Coty
New York, NY • $4.7 billion
9. Church & Dwight
Ewing, NJ • $3.7 billion
10. Clorox
Oakland, CA • $2.9 billion
11. Mary Kay
Addison, TX • $2.7 billion
12. Diversey
Fort Mill, SC • $2.6 billion
13. Amway
Ada, MI • $2.5 billion
14. Young Living
Lehi, UT • $2.2 billion
15. Revlon
New York, NY • $1.9 billion
16. Walgreens Boots Alliance
Deerfield, IL • $1.7 billion
17. Nu Skin
Provo, UT • $1.5 billion
17. Rodan+Fields
San Francisco, CA • $1.5 billion
19. Zep
Atlanta, GA • $942 million
20. Scentsy
Meridan, ID • $896 million
21. John Paul Mitchell Systems
Beverly Hills, CA • $875 million
22. Alcora
Doral, FL • $804 million
23. Melaleuca
Idaho Falls, ID • $800 million
24. Neora
Dallas, TX • $760 million
25. Senegence
Foothill Ranch, CA • $680 million
26. Newell
Hoboken, NJ • $642 million
27. Edgewell
St. Louis, MO • $630 million
28. PDC
Stamford, CT • $606 million
29. Markwins
City of Industry, CA • $507 million
30. Luminex
Cincinnati, OH • $500 million
31. Guthy-Renker
El Segundo, CA • $446 million
32. BeautyCounter
Santa Monica, CA • $438 million
33. WD-40
San Diego, CA • $408 million
34. Forma Brands
San Francisco, CA • $400 million
35. Gojo
Akron, OH • $390 million
36. Jafra
Westlake Village, CA • $386 million
37. Combe
White Plains, NY • $380 million
38. The Honest Company
Los Angeles, CA • $320 million
39. E.L.F. Beauty
Oakland, CA • $318 million
40. Olaplex
Santa Barbara, CA • $309 million
41. L Catterton
Greenwich, CT • $299 million
42. Prestige Brands
Tarrytown, NY • $240 million
43. Tupperware
Orlando, FL • $233 million
44. Paula’s Choice
Seattle, WA • $220 million
45. Luxury Brand Partners
Miami, FL • $210 million
46. Spartan Chemical
Maumee, OH • $205 million
47. Anastasia Beverly Hills
Los Angeles, CA • $200 million
48. Hain Celestial
Lake Success, NY • $193 million
49. Dr. Bronner’s
Vista, CA • $190 million
50. KKW Beauty
Woodland Hills, CA • $177 million
Worse than we ever imagined, as it turns out. Yet, as the US begins to rise from the ashes of the pandemic, the signs of resilience are everywhere. This edition of The Top 50 is a testament to that resilience.
Every company on our list told a story about overcoming long odds and hard obstacles, but they didn’t forget those hit hardest by the pandemic. Many companies on the following pages donated products and money to fight COVID-19. Several lucky Top 50 companies actually thrived during the pandemic, thanks to the surge in demand for cleaners, cleansers and disinfectants. For beauty companies that rely on traditional retail, the pandemic was a hard lesson in the importance of not relying on one single channel. But every company on our list found a way to pivot online, and ecommerce, as a percentage of sales, soared.
Several new companies populate our list. Born in the past decade or so, companies like Forma and Paula’s Choice came of age when the internet was the logical way to go and grow a business. As the pandemic showed, consumers are very comfortable to buy before they try (see “Silver Linings From the Pandemic” on p. 12 in this issue). That should pave the way for even more entrepreneurs to climb their way up the ranks of The Top 50.
Newcomers aside, The Top 50 is top-heavy with returning companies. Procter & Gamble remains No. 1 on the list, just as it did when The Top 50 debuted in 1978. Despite a decline in sales, Estée Lauder remains in second place. Rounding out the top 10 are Colgate-Palmolive, SC Johnson, Johnson & Johnson, L Brands, Ecolab, Coty, Church & Dwight and Clorox.
If you think your company belongs in The Top 50, please contact us at tbranna@rodmanmedia.com. We will review your information and who knows? Perhaps your company will be counted among The Top 50. And if you’re wondering where to find Unilever, L’Oréal and other multinationals with headquarters outside the US, read The International Top 30 in the August issue.
The Top 50
1. Procter & Gamble
Cincinnati, OH • $47.6 billion
2. Estée Lauder
New York, NY • $14.3 billion
3. Colgate-Palmolive
New York, NY • $13.6 billion
4. SC Johnson
Racine, WI • $10.5 billion
5. Johnson & Johnson
New Brunswick, NJ • $7.6 billion
6. L Brands
Columbus, OH • $7.2 billion
7. Ecolab
St. Paul, MN • $5.9 billion
8. Coty
New York, NY • $4.7 billion
9. Church & Dwight
Ewing, NJ • $3.7 billion
10. Clorox
Oakland, CA • $2.9 billion
11. Mary Kay
Addison, TX • $2.7 billion
12. Diversey
Fort Mill, SC • $2.6 billion
13. Amway
Ada, MI • $2.5 billion
14. Young Living
Lehi, UT • $2.2 billion
15. Revlon
New York, NY • $1.9 billion
16. Walgreens Boots Alliance
Deerfield, IL • $1.7 billion
17. Nu Skin
Provo, UT • $1.5 billion
17. Rodan+Fields
San Francisco, CA • $1.5 billion
19. Zep
Atlanta, GA • $942 million
20. Scentsy
Meridan, ID • $896 million
21. John Paul Mitchell Systems
Beverly Hills, CA • $875 million
22. Alcora
Doral, FL • $804 million
23. Melaleuca
Idaho Falls, ID • $800 million
24. Neora
Dallas, TX • $760 million
25. Senegence
Foothill Ranch, CA • $680 million
26. Newell
Hoboken, NJ • $642 million
27. Edgewell
St. Louis, MO • $630 million
28. PDC
Stamford, CT • $606 million
29. Markwins
City of Industry, CA • $507 million
30. Luminex
Cincinnati, OH • $500 million
31. Guthy-Renker
El Segundo, CA • $446 million
32. BeautyCounter
Santa Monica, CA • $438 million
33. WD-40
San Diego, CA • $408 million
34. Forma Brands
San Francisco, CA • $400 million
35. Gojo
Akron, OH • $390 million
36. Jafra
Westlake Village, CA • $386 million
37. Combe
White Plains, NY • $380 million
38. The Honest Company
Los Angeles, CA • $320 million
39. E.L.F. Beauty
Oakland, CA • $318 million
40. Olaplex
Santa Barbara, CA • $309 million
41. L Catterton
Greenwich, CT • $299 million
42. Prestige Brands
Tarrytown, NY • $240 million
43. Tupperware
Orlando, FL • $233 million
44. Paula’s Choice
Seattle, WA • $220 million
45. Luxury Brand Partners
Miami, FL • $210 million
46. Spartan Chemical
Maumee, OH • $205 million
47. Anastasia Beverly Hills
Los Angeles, CA • $200 million
48. Hain Celestial
Lake Success, NY • $193 million
49. Dr. Bronner’s
Vista, CA • $190 million
50. KKW Beauty
Woodland Hills, CA • $177 million