07.01.22
Lehi, UT
www.youngliving.com
Sales: $2.2 billion
Key Personnel: Mary Young, co-founder and chief executive officer; Prasad Gankanda, chief operating officer; Kelly Case, chief of staff; Melissa Bishop, chief financial officer; Tai Tolman, president, APAC and LATAM; Kristen Tod, regional president, EMEA and Russia; Lynn Biesinger, VP-commissions, conduct and member experience; Colby Olds, EVP-marketing; Joe Walker, EVP-infrastructure; Kevin McMurray, general counsel
Major Products: Essential oils, home care products, personal care products, OTC products, color cosmetics, supplements
New Products: Copaiba Vanilla moisturizing shampoo, Wintergreen essential oil
Comments: Privately-held Young Living is one of the largest multi-level marketing (MLM) companies in the world. While the bulk of sales come from essential oils, in recent years, Young Living’s lineup has expanded to include home care products and supplements.
The US represents the bulk of YL’s business. Together with Canada, it accounts for 49.8% of global membership in 2021. Asia Pacific is next at 31.4%, followed by Latin America (10.8%), and Europe, Middle East and Africa (8%).
The top five markets outside the US, based on revenue, were: Malaysia, Mexico, Indonesia, Canada and Philippines. Overall, YL sold 54 million bottles of essential oils last year. The top-selling global blends were Thieves, Christmas Spirit and Purification. The top three non-oil products sold globally were Thieves household cleaners, Thieves laundry soap and Life 9.
Most folks know they’re not going to get rich selling essential oils for an MLM. But one former sales representative or “Happy Oiler,” as the company calls them, says she left Young Living a year ago because demonic forces were spreading “darkness” among Young Living members. This isn’t the first time that Satan has played a role in the MLM business. For years, some Amway representatives told anyone who would listen that Procter & Gamble’s Moon-and-Stars logo represented the company’s link to the devil himself.
Of course, Young Living denied the Satanic rumors. And the real truth is probably that one-time YL rep Madison Vining left the company to join Modere, another MLM company that sells collagen products.
www.youngliving.com
Sales: $2.2 billion
Key Personnel: Mary Young, co-founder and chief executive officer; Prasad Gankanda, chief operating officer; Kelly Case, chief of staff; Melissa Bishop, chief financial officer; Tai Tolman, president, APAC and LATAM; Kristen Tod, regional president, EMEA and Russia; Lynn Biesinger, VP-commissions, conduct and member experience; Colby Olds, EVP-marketing; Joe Walker, EVP-infrastructure; Kevin McMurray, general counsel
Major Products: Essential oils, home care products, personal care products, OTC products, color cosmetics, supplements
New Products: Copaiba Vanilla moisturizing shampoo, Wintergreen essential oil
Comments: Privately-held Young Living is one of the largest multi-level marketing (MLM) companies in the world. While the bulk of sales come from essential oils, in recent years, Young Living’s lineup has expanded to include home care products and supplements.
The US represents the bulk of YL’s business. Together with Canada, it accounts for 49.8% of global membership in 2021. Asia Pacific is next at 31.4%, followed by Latin America (10.8%), and Europe, Middle East and Africa (8%).
The top five markets outside the US, based on revenue, were: Malaysia, Mexico, Indonesia, Canada and Philippines. Overall, YL sold 54 million bottles of essential oils last year. The top-selling global blends were Thieves, Christmas Spirit and Purification. The top three non-oil products sold globally were Thieves household cleaners, Thieves laundry soap and Life 9.
Most folks know they’re not going to get rich selling essential oils for an MLM. But one former sales representative or “Happy Oiler,” as the company calls them, says she left Young Living a year ago because demonic forces were spreading “darkness” among Young Living members. This isn’t the first time that Satan has played a role in the MLM business. For years, some Amway representatives told anyone who would listen that Procter & Gamble’s Moon-and-Stars logo represented the company’s link to the devil himself.
Of course, Young Living denied the Satanic rumors. And the real truth is probably that one-time YL rep Madison Vining left the company to join Modere, another MLM company that sells collagen products.