08.02.22
Japan
www.kose.co.jp
Sales: $2.7 billion
Key Personnel: Kazutoshi Kobayashi, president and CEO; Takao Kobayashi, president, Kosé Cosmetics; Masanori Kobayashi, general manager, marketing
Major Products: Skin care, cosmetics and toiletries sold under several brand names in different sectors. High Prestige—Decorte, Jill Stuart, Sekkisei MYV, Infinity, Predia, Addiction, Paul Stuart, Awake, Tarte; Prestige—Sekkisei, One by Kosé, Shirosumi, Hadakiwami, Astablanc, Esprique, Carté Clinity, Crie, Phil Naturant, Formule, Maihada; Cosmetaries—Visée, Fasio, Elsia, Nature & Co, SportsBeauty, Nailholic, Stephen Knoll New York, Softymo, Je l’aime, Clear Turn, Suncut, Kokutousei, Grace One
New Products: Kosé—One Double Black Washer; Sekkisei—Beauty Serum, Clear Wellness; Albion—Medicated Skin Conditioner Essential N. To be launched: Visée eyebrow makeup
Comments: Sales rose less than 1% last year. By region, Japan accounted for 50.7% of sales, followed by Asia (33.1%), North America (14.5%) and other (1.7%).
In Japan, consumer spending began to recover in October, once the state of emergency was lifted. By brand, Kosé sales were strong in specialty stores throughout the year. Cosmetaries (cosmetics and toiletries) sales improved as brands such as Softymo and Clear Turn recovered.
In Asia, sales rose 4.5% as cosmetic sales remained high even as China’s zero-covid policy took hold.
In North America, US sales remained strong due to solid consumer spending. Top-selling prestige brands include Decorté, Albion, Addiction, Jill Stuart and Tarte. Sales of makeup and other “cosmetaries” declined less than 1%.
For Q1 2022, sales fell 3.7%. The company blamed the decline, in part, on the pandemic in China. In Japan, sales of cosmetics were strong in department stores. Sales of Tarte jumped nearly 20%, due to gains in North America.
For the rest of the year, Kosé said it is focused on selling products to young people and people not yet using skin care products.
Looking further ahead, Kosé’s Vision2026 plan calls for sales of ¥500 billion (an increase of 40% from 2021). To get there, the company has three growth strategies:
www.kose.co.jp
Sales: $2.7 billion
Key Personnel: Kazutoshi Kobayashi, president and CEO; Takao Kobayashi, president, Kosé Cosmetics; Masanori Kobayashi, general manager, marketing
Major Products: Skin care, cosmetics and toiletries sold under several brand names in different sectors. High Prestige—Decorte, Jill Stuart, Sekkisei MYV, Infinity, Predia, Addiction, Paul Stuart, Awake, Tarte; Prestige—Sekkisei, One by Kosé, Shirosumi, Hadakiwami, Astablanc, Esprique, Carté Clinity, Crie, Phil Naturant, Formule, Maihada; Cosmetaries—Visée, Fasio, Elsia, Nature & Co, SportsBeauty, Nailholic, Stephen Knoll New York, Softymo, Je l’aime, Clear Turn, Suncut, Kokutousei, Grace One
New Products: Kosé—One Double Black Washer; Sekkisei—Beauty Serum, Clear Wellness; Albion—Medicated Skin Conditioner Essential N. To be launched: Visée eyebrow makeup
Comments: Sales rose less than 1% last year. By region, Japan accounted for 50.7% of sales, followed by Asia (33.1%), North America (14.5%) and other (1.7%).
In Japan, consumer spending began to recover in October, once the state of emergency was lifted. By brand, Kosé sales were strong in specialty stores throughout the year. Cosmetaries (cosmetics and toiletries) sales improved as brands such as Softymo and Clear Turn recovered.
In Asia, sales rose 4.5% as cosmetic sales remained high even as China’s zero-covid policy took hold.
In North America, US sales remained strong due to solid consumer spending. Top-selling prestige brands include Decorté, Albion, Addiction, Jill Stuart and Tarte. Sales of makeup and other “cosmetaries” declined less than 1%.
For Q1 2022, sales fell 3.7%. The company blamed the decline, in part, on the pandemic in China. In Japan, sales of cosmetics were strong in department stores. Sales of Tarte jumped nearly 20%, due to gains in North America.
For the rest of the year, Kosé said it is focused on selling products to young people and people not yet using skin care products.
Looking further ahead, Kosé’s Vision2026 plan calls for sales of ¥500 billion (an increase of 40% from 2021). To get there, the company has three growth strategies:
- Accelerate globalization of brands;
- Proactively develop unique products; and
- Explore new growth domains.