Fragrance Trends for 2018

Fragrance Trends for 2018

Creating scents that connect with people on an olfactory level, but also an emotional one, is no small challenge...


That is why Orchidia approaches this important undertaking in an exceptionally robust and painstaking way. Our methodology, The Human Algorithm, is a process that by which we take an exhaustive look at key facets of life today: personal care, fashion, socio-political, art, architecture, technology, and 24 other indices. The Human Algorithm Team culls and analyzes major and minor trends, providing a basis not only for our own development purposes, but also to provide a strategic roadmap for our customers.
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