Sales: $216 million (estimated) for non-hardware/electrical personal care products. Total personal care sales: $435.2 million. Corporate sales: $1.45 billion.
Key Personnel: Julien R. Mininberg, chief executive officer; Arthur A. August, president, professional division; Connie Hallquist, president, Healthy Directions.
Major Products: Hair care, treatments and styling products, men’s fragrances, antiperspirants and deodorants, soap, foot and body powders and skin care products. The company also sells personal and home care devices and nutritional supplements.
Comments: Tracing its roots back to wigs in the late 1960s, Helen of Troy’s current personal care unit offers hardware like hair dryers and straighteners, but also liquid and aerosol hair care and styling products, men’s fragrances, antiperspirants and deodorants, soap, shampoo, conditioner, hair treatments, foot and body powders and skin care products. The company’s owned brands include Pert Plus, Sure, Infusium 23, Brut, Vitalis, Final Net and Ogilvie, and its licenses trade names like Vidal Sassoon, Revlon, Dr. Scholl’s, Sea Breeze, Bed Head and Tigi, which it puts on a wide range of products from curling irons to foot baths to massagers. In addition, the company is also licensed to sell products under the Vicks, Honeywell, Braun and Febreze trademarks in the healthcare/home environment business segment—think air purifiers, for example.
Net sales revenue for Helen of Troy’s personal care segment in fiscal 2015 fell 8.3% to $435.2 million.
A new business area for Helen of Troy is nutritional supplements. Through its $195.94 million acquisition of Healthy Directions, LLC last year, it now sells products such as Omega Q Plus Resveratrol, Joint Advantage and Oxy Rub directly to consumers.
More recently, in March 31, Helen of Troy acquired the Vicks VapoSteam US liquid inhalant business from Procter & Gamble.