Sales: $215 million (estimated).
Key Personnel: John Replogle, president and chief executive officer; Maureen Usifer, chief financial officer; Joey Bergstein, general manager and chief marketing officer; Pete Alberse, general manager and chief scientific officer; Tim Fowler, senior vice president, science and supply.
Major Products: Laundry and dish detergent, hand washes, diapers, baby wipes, recycled paper products, organic feminine care, filtered water bottles.
New Products: Ultra Power Plus laundry, hand dish and auto dish detergents, natural hand wash
Comments: Seventh Generation, the eco-friendly brand known for its commitment to a toxin-free environment, recently introduced new packaging for its line of hand wash products and saw sales double almost overnight.
“We always knew package design was important to consumers when it comes to hand wash because it’s on display and part of their home decor,” said Joey Bergstein, CMO at Seventh Generation, “but we were still blown away to see how much they loved these new bottles. We’re actually having trouble keeping them in stock.”
The new packaging was designed by NYC-based Beardwood&Co., a branding firm that has extensive experience with beauty and personal care brands. The Seventh Generation hand wash line consists of four products: Free & Clean, Mandarin & Grapefruit, Lavender Flower and Purely Clean.
In other news, Martin Wolf, director of sustainability and authenticity at Seventh Generation and a recognized leader in sustainability and environmental chemistry in the cleaning products industry, was the 2015 recipient of the American Cleaning Institute (ACI) Elva Walker Spillane Distinguished Service Award. Wolf has developed frameworks for environmental product design, helped educate his coworkers, customers and consumers about the environmental impacts of consumer products and the industries that produce them, helped develop standards for voluntary ingredient disclosure, and brought change to the cleaning products industry through more sustainable product designs.
In September 2014, it was reported that London-based Generation Investment Management Fund, co-founded by former US Vice President Al Gore, invested $30 million into Seventh Generation.