Sales: $130 million (estimated).
Key Personnel: Dr. Howard Murad, chief executive officer and founder; Richard Murad, general manager; Jeff Murad, vice president, new product development; Hilarie Murad, president, Murad Family Foundation; Danny Simon, chief operating officer; Elizabeth Ashmun, chief marketing officer.
Major Products: Rapid Age Spot & Pigment Lightening Serum, Renewing Eye Cream, Hydro-Dynamic Ultimate Moisture, Rapid Collagen Infusion, Clarifying Cleanser, AHA/BHA Exfoliating Cleanser
New Products: Transforming Powder; Intensive Age-Diffusing Serum; Age-Balancing Moisture Broad Spectrum SPF 30 | PA+++; Youth Builder Bodycare, Rapid Collagen Infusion for lips, Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++, Advanced Acne & Wrinkle Reducer, Anti-Aging Moisturizer Broad Spectrum SPF 30 | PA+++.
Comments: Last Fall, Murad celebrated the opening of the company’s first official stand-alone retail boutique. The 1,500 square-foot storefront, located in Los Angeles, serves as Murad’s global flagship retail location. Among the unique features is its guided skincare applications and skin health assessments designed to reflect Dr. Murad’s whole-person approach, and YouthCam Evaluations that use a high-definition camera and proprietary software to measure fine lines and wrinkles, hyperpigmentation and inflammation.
Key personnel changes included the appointment of Elizabeth Ashmun to chief marketing officer. She is responsible for driving brand growth and equity.