Sales: $1.9 billion.
Key Personnel: Ronald O. Perelman, chairman; David L. Kennedy, vice chairman; Lorenzo Delpani, president and chief executive officer; Javier Asarta, executive vice president, chief marketing officer, Revlon Pro Brands; Xavier Garijo, executive vice president, chief supply chain officer; Mitra Hormozi, executive vice president, general counsel and chief compliance officer; Benjamin Karsch, executive vice president, chief marketing officer, Revlon Consumer Products; Sennen Pamich, executive vice president, global president, Revlon Professional Division; Mark Pawlak, senior vice president, human resources, employment and administration; Gianni Pieraccioni, executive vice president, global president, Revlon Consumer Products; Roberto Simon, executive vice president, chief financial officer.
Major Products: Consumer—Revlon, Almay, SinfulColors and Pure Ice color cosmetics; Revlon ColorSilk hair color, Revlon beauty tools, Charlie fragrances, Mitchum antiperspirant and deodorants, and Ultima II and Gatineau skin care. Professional—Revlon Professional, Intercosmo, Orofluido, American Crew and UniqOne hair care; CND, CND Shellac and CND Vinylux nail polishes.
New Products: Revlon—Ultra HD lipstick, Photoready Eye Art Lid+Line+Lash, Ultra HD lip lacquer, Super Lustrous lipgloss, Nail enamel, Transforming Effects; Photoready—Kajal matte eye pencil, Instafix makeup, Prime + Antishine balm; Colorstay—Overtime lip color, 16-hour eye shadow, Gel Envy nail enamel; Hair Color—Color Effects Platinum, Ombre, Highlights and Frost & Glow.
Comments: Revlon brass just love making headlines in New York City tabloids. When chairman Ronald Perelman isn’t marrying and divorcing starlets, suing his ex-father-in-law’s Hudson News empire to ensure that his little girl gets her billions, or taking a former friend to court over a multimillion-dollar art deal gone bad, his chief executive is getting tangled up in a he said/he said argument with a disgruntled ex-employee.
Revlon CEO Lorenzo Delpani jumped on Revlon’s “there’s no such thing as bad publicity” bandwagon late last year, when former chief scientific officer Alan Meyers sued his old company, claiming he was fired after raising safety concerns that Delpani did not want to hear and was discriminated against for being Jewish. In his suit, Meyers claimed the Italian-born Delpani was hostile to him, frequently yelling at him in front of other executives and making anti-Semitic and anti-American comments. Meyers said many of the safety issues he complained about stemmed from Revlon’s $660 million acquisition of Spanish beauty care company Colomer Group in 2013.
In March, Revlon reached a settlement with Meyers. Terms of the deal were not disclosed.
Despite all the drama, Revlon’s sales rose nearly 30% last year to more than $1.9 billion. The company even reported a profit of nearly $41 million, after a loss of $5.8 million in 2013. The sales gain could be attributed to the 2013 acquisition of Colomer, which added $400 million. Within the consumer segment, Revlon color cosmetics, Revlon ColorSilk hair color and Mitchum products all posted sales increases, which were partially offset by lower net sales of fragrances, Almay color cosmetics and SinfulColors and Pure Ice color cosmetics. Professional product sales were up on the strength of American Crew, Revlon Products, CND nail products and Crème of Nature products.
For the first quarter of 2015, sales fell 13% to $438 million, which the company blamed on a strong US dollar, since sales were essentially flat. Consumer sales fell 4.5% to $324 million on higher sales of Revlon color cosmetics and Mitchum products, partially offset by lower sales of Almay. Professional segment sales declined 8.5% to $114 million, due to lower sales of CND nail products, which were partially offset by higher sales of American Crew and Revlon Professional products. By region, US sales fell 2.3% to $244 million and international sales dropped 11.6% to $194 million.