Sales: $520 million for cosmetics. Corporate sales: $2.6 billion.
Key Personnel: Rick Goings, chairman and chief executive officer.
Major Products: Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics and Nuvo beauty/personal care products.
New Products: Skin and hair care—BeautiControl’s Regeneration BTeXtreme Elixir and the OxygenZone Skin Purifying Tool, Raspberry Nutri Clean Shower Gel (France); Nutrimetics Ultra Care+ Platinum Tight Firm & Fill Eye Serum (Australia). Fragrances—Awakenings Blue Eau de Toilette for Her, Bold Blue Eau de Toilette for Him, and Endangered Wild His and Hers Eau de Toilettes by Avroy Shlain; Águas da Manhã Frutas, Águas da Manhã Algodão and So Secret fragrances (Tupperware Brazil); Hello Kitty (Tupperware Mexico); Love Chic Pour Elle and Love Chic Pour Lui (Nutrimetics France) and Armand Dupree Rose and Claudia Fernandez fragrances. Cosmetics: Armand Dupree Perfect Stay Gel Effects nail enamels (Fuller Mexico), Fibre Lash Enhancer (Nutrimetics Australia/New Zealand), BeautiControl BC Color Dramatic Lash Mascara and Avroy Shlain’s Coppelia Colour LED Lip glosses and Coppelia Colour Bronzing Pearls.
Comments: Corporate sales fell 2%. Beauty and personal care accounts for 20% of Tupperware’s global sales, and beauty sales in North America accounted for about half that. But company executives really have their eyes on emerging markets. That’s because established markets have just 14% of the world’s population and represented 34% of corporate sales. Meanwhile, emerging markets represent 86% of the world’s population and 66% of Tupperware’s sales.
Clearly, there’s room for growth, and China and India are leading the way. For example, last year Tupperware had less than $100 million in sales in India and just one consultant per 4,900 people. In China, sales topped $100 million, but there was just one outlet per 260,000 people.
To reach more consumers, Tupperware is enhancing its sales force’s digital tools.