Sales: $347 million candles and home décor products. Corporate sales: $490 million.
Key Personnel: Robert B. Goergen, Jr., president and chief executive officer; Jane F. Casey, vice president and chief financial officer; Joseth T. Cirillo, vice president, controller and chief accounting officer; David Baraky, senior vice president, worldwide marketing and creative; Joan Connor, president, PartyLite North America; Kathleen Luce, vice president, marketing and communication, PartyLite North America.
Major Products: Home fragrance—PartyLite and GloLite by PartyLite. The company’s catalog and internet business (known as Silver Star Brands) includes As We Change, Easy Comforts, Exposures, Miles Kimball, The Home Marketplace, ViSalus Sciences and Walter Drake business.
New Products: Jonathan Adler for PartyLite Resort Vibe Collection; Lisa Hoffman for PartyLite Essence of Life fragrance jewelry; Garden Vines Hurricane (and Hanging Votive Holder); Pool Party Summer Fragrance Collection; Native Remedies natural herbal dietary supplements and homeopathic products (acquisition).
Comments: Blyth’s PartyLite business sells premium candles, flameless and other home fragrance products and related decorative accessories in the United States, Canada, Mexico, Australia and Europe. This unit, which recorded net sales of $347.6 million in 2014, accounts for the majority of Blyth’s total performance.
For the year, Blyth said that the declining sales for Partylite stemmed from a decrease at PartyLite North America of 20% and a decrease at PartyLite Europe of 8%, or 6% in local currency. These declines were principally due to a reduction in consultants, which resulted in a lower number of shows. Net sales at PartyLite Australia were down 2% compared to last year in US dollars, however sales increased 4% in local currency, the firm said.
There were approximately 14,800 active independent North American sales consultants selling PartyLite at the close of 2014 compared to approximately 16,800 the year before. There was a similar slide in Europe where active independent sales consultants fell from 30,200 at the end of 2013 to about 27,600 by the close of 2014.
Q1 2015 was also tough for the company. Net sales decreased approximately 12% to $103.7 million.