Sales: $3.2 billion
Key Personnel: Suk Yong Cha, chief executive officer and vice chairman; Joo-Hyung Kim, vice president and chief financial officer; Ho-Young Jung, vice president and chief financial officer.
Major Products: Cosmetics—The History of Whoo, O Hui, SU:M37, Belif, Davi, Frostine, Kachet, Beyond, Dermalift, ChungYoonJin, Tuneage, Isa Knox, Sooryehan, Lacvert, Cathycat Vonin, Carezone, The Saga of Xiu, TheFaceShop, VDL, VOV, Philosophy; Hair Care—Elastine, Reen, Organist, Silk Therapy; Oral Care—Perioe, Bamboo Salt; Skin Care—OntheBody; Aromatics—Happybreeze, Partel, Healing&Nature; Laundry—Saffron, Hanip, Tech, Super Ti; Cleaning—Homestar, Insect Zero, Safe, Jayeonpong, PongPong.
New Products: Kachet men’s personal care line.
Comments: LG continues to make gains, as corporate sales rose 8% last year, helped to a large extent by sales of prestige cosmetics to consumers in China. In fact, sales of LG brands such as Whoo and SU:M doubled in the fourth quarter of 2014 and Whoo achieved the No. 1 spot in duty-free shopping, according to LG.
According to Euromonitor International, LG Household & Health Care retained the solid leading position in Korean home care in 2014 with more than double the value share of the second-ranked player by increasing its value share by one percentage point during the year. In contrast to global players, domestic manufacturers recorded strong performances by quickly adapting to South Korean consumer demand during 2014.
For the first quarter of 2015, the good times continued as corporate sales rose more than 15%. The company proudly noted that sales have risen for 39 consecutive quarters. During the period, household and personal care sales rose 3.5%, while skin care sales soared more than 34%.