Sales: $2.3 billion
Key Personnel: Bris Rocher, chairman and chief executive officer.
Major Products: Skin care and cosmetics sold under seven brands—Yves Rocher, Stanhome, Dr. Pierre Ricaud, Daniel Jouvance, Kiotis, ID Parfums Paris, Florma.
New Products: Anti-Wrinkle Day Care and Night Care creams, Exceptional Hydrating cream, Moisturzing Cleansing Wipes, Wrinkles & Lifting Day and Night kits, Bleu Végétal Eau de Toilette, Apple Star Anise collection, Lemon Basil collection.
Comments: Sales rose about 5% in local currency last year, while at the same time, trees continue to rise around the world, thanks to the efforts of the Yves Rocher Foundation. Years ago, the company set a goal to plant 50 million trees by 2015 as part of its “Plant for the Planet” intiative.
It’s not all about nature; Yves Rocher’s business model has taken root around the world. The company has a presence in more than 100 countries, but Europe still accounts for the overwhelming majority of sales, with France accounting for 37% of sales, followed by Western Europe (34%), Eastern Europe (13%) and Rest of World (16%).
By channel, in-store sales account for 41% of sales, followed by mail order (23%), direct sales (18%), digital (9%) and other (9%).