Sales: $1.6 billion
Key Personnel: Satoshi Suzuki, president and chief executive officer; Naoki Kume, director and vice president, finance; Yutaka Den, chief global business officer.
Major Products: Skin care, cosmetics, personal care and fragrance. Companies and brands include Pola, Orbis, Jurlique, H20 Plus, B.A., PDC Inc., Future Labo, Orlane, Decenia and Three.
New Products: Orbis Clear (relaunch), Pola White Shot, V Lifting facial, H20 Plus Spa Black Sea Collection, H20 Plus Face Oasis Sea Foam collection, Jurlique Precious Rose Hand Cream, Pola B.A. collection.
Comments: The Beauty Care segment consists of the flagship brands Pola and Orbis; the overseas brands Jurlique and H2O Plus and the “brands under development”—pdc, Future Labo, Orlane, Decencia and Three.
In 2015, both the Pola and Jurlique brands are celebrating a 30th anniversary.
In the domestic market, sales of the Pola White Shot series of medicated whitening essence and health and beauty foods progressed as expected, and sales to new customers were strong.
Orbis announced its new corporate message, “Change is beautiful,” in January 2015 with the aim of further growth centered on a business platform fortified through brand rebuilding measures.
In the domestic market, the Clear series, a leading product of the brand, was renewed in March, applying the latest knowledge to acne treatment developed by Pola Chemical Industries, which won the highest award at the 28th International Federation of Societies of Cosmetic Chemists (IFSCC) Congress held the previous year
For its overseas brands, the group endeavored to maintain a high rate of growth and contribute to revenues and earnings, focusing on Asia as a growth driver. Jurlique continued to expand sales in the Australian markets, despite the recent slowdown in China. H20 Plus carried out measures including a reduction of sales channels in line with a change in brand strategy for the North American market and the closing of underperforming stores in China.
In fact, H20 Plus made a few headlines recently with a new CEO and a headquarters relocation. The company appointed Joy Chen as its new president and chief executive officer. She brings more than 20 years of industry experience; most recently, she served as the CEO of Yes To Inc.
The headquarters for H20 Plus is going West—from Chicago to San Francisco. The announcement is part of a series of strategic changes as H2O Plus shifts its business model from a manufacturing company to one that focuses on the marketing and sales of H2O Plus products around the world. As part of its shift in strategy, the company will be closing its Chicago manufacturing plant and headquarters over the next six to 12 months. Some key employees will be offered the opportunity to transfer to San Francisco, while a recruiting effort is underway to fill the remaining roles. Also, manufacturing of H2O Plus products will gradually be transferred to third-party companies in the United States. H2O Plus anticipates that about 50 employees will be located at its new headquarters once fully occupied. By relocating to the West Coast, H2O Plus says it will gain greater access to key business markets in Asia.
“We are incredibly excited to become a part of the San Francisco business community as we refocus our company’s brand and mission,” said Chen. “H2O Plus is poised to write the next chapter in its history as we adapt to the changing beauty and skin care marketplace.”
The San Francisco headquarters is expected to be fully operational by the Fall. The company said it will continue to have a small presence in Chicago for the foreseeable future.