Sales: $1.2 billion
Key Personnel: Iain Napier, chairman; Rik De Vos, chief executive officer; Chris Smith, chief finance officer.
Major Products: Household and personal care.
Comments: McBride is the No. 1 private label producer of household and personal care products in the UK, France, Italy and Poland, supplying more than 95% of Europe’s top 20 retailers (think Aldi, Tesco and Asa/WalMart to name just a few). Approximately 80% of the firm’s revenues come from its household care and 20% from personal care products and developing and emerging markets account for 11% of McBride Group’s revenues.
The company enjoys its leadership position in private label—it was the first to market with private label dual compartment laundry sachets—but McBride also has a growing roster of its own brands which include Suncare, Clean and Fresh, McBride Direct, Limelite and Ovenpride.
In its most recent fiscal year, McBride’s revenues slid 2%. Results have been impacted by its UK performance (down 10%), where discount branded promotional activity has been at “levels greater than previous years,” the company said. To combat this, McBride has embarked on a restructuring project within the UK designed to deliver a more adaptable business and reduce costs. The project remains “fully on track to deliver the annualized benefits of £12.0 million by June 30, 2016, with saving in the first half of year of £1.5 million,” McBride reported back in February.
At the end of 2014, McBride announced that Rik De Vos would take over as chief executive officer, replacing Chris Bull. De Vos, who was most recently global general manager for the flexible foam division of Recticel, has also had roles at ICI, Huntsman and Rohm & Haas.