Sales: $1.0 billion
Key Personnel: Masakazu Nakamura, chief executive officer; Yoshihiro Kaneda, representative, Sunstar Group; Hiroki Nakanishi, executive vice president, Sunstar Americas, Inc.
Major Products: Oral care, skin and personal care products. Brands include GUM Butrler, Guidor, Kenko Dojo and Equitance.
New Products: Power Rangers, Lalaloopsy and How to Train Your Dragon 2 manual and power toothbrushes.
Comments: Sunstar recently opened its new global headquarters in Etoy, Switzerland. The new building features a variety of spaces, including a product showroom, multi-purpose atrium, the Kenko Dojo Holistic Health Center and a traditional Japanese style room for lectures and presentations.
Sunstar is the fuel behind GUM brand toothbrushes, but it also has a bicycle parts unit. In fact, the company got its start in 1932 as a producer of rubber glue for bicycles. At the Expo Milano 2015 in Italy, which runs from June through the end of September, the brand is promoting both operations via customized cargo bikes that will be rolling throughout the expo area and the city distributing GUM samples and flyers.
Sunstar’s Equitance skin care range, which includes a special dietary supplement in addition to topical creams, recently unveiled results of a clinical study. According to the brand, all participants in the clinical study saw brighter skin in only 60 days. Through objective evaluation by dermatologists, the clinical study showed the Equitance supplement to be successful in the reduction of the appearance of dark spots, resulting in brighter, more even skin tone.
As a result of this clinical study, 100% of subjects reported an improvement in the brightness of their skin after 60 days. This was measured through dermatologist grading. All 31 women in the clinical study reported an increase in the brightness of their skin with an average improvement of 39%.
Starting last month, Equitance offered up the “60 Day Brightening Challenge” to consumers, including a free three-day supply of Equitance Skin Radiance Dietary Supplement and a limited, special price for full size product along with other special prizes.