Sales: $1.5 billion
Key Personnel: Miguel Krigsner, founder and chairman; Artur Grynbaum, chief executive officer; Fernando Modé, vice president, corporative; Lia Azevedo, vice president, organizational and human development; Isabella Wanderley, vice president, new channels development; André Farber, vice president, business franchises.
Major Products: Fragrances, skin care and color cosmetics. Brands include O Boticário, Eudora, Quem Dissem, Berenice? and The Beauty Box.
New Products: Intense Cats, an oriental floral for women and Men Only, a woody aromatic for guys.
Comments: Derived from ancient Portuguese for “The Apothecary,” O Boticário bills itself as the largest cosmetics franchise in the world, with 2,500 outlets throughout the world, 80% of which are in its home country.
Second only to Natura among Brazilian cosmetics makers, the O Boticário lineup boasts more than 200 fragrances. The company was founded by Miguel Krigsner in 1969.