Sales: $927 million
Personnel: Xie Wenjian, chairman of the board of directors and general manager.
Major Products: Personal care, cosmetics and home care products. Brands include Herborist, Liushen, Maxam, GF, Giving HomeAegis, Fresh Herb, Dr. Yu, Tea Beauty, Shanghai Vive.
New Products: Dr. Yu Skin Barrier Recovery & Moisturizing Body Emulsion; Herborist—Extraction Fluid Facial Masks, Light Makeup Series
Comments: Founded in 1989, Shanghai Jawha is the largest Chinese manufacturer of household and personal products. Sales topped $900 million in 2015, an increase of 9.58%. Cosmetics sales were up 3.01% and personal care sales jumped nearly 15%. However, the company’s home care sales, a much smaller portion of its total revenue stream, fell 9.6%.
The past year included two major retail moves for this growing Chinese firm; Shanghai Jawha established “strategic cooperation” with Alibaba and Tmall, and the company opened its first overseas Herborist flagship store in Paris.
The firm’s Dr. Yu brand was recently revamped. Along with a new logo and packaging, the relaunch effort included a new SKU—Dr. Yu Skin Barrier Recovery & Moisturizing Body Emulsion.