Sales: $259 million (estimated).
Key Personnel: Keech Combe Shetty, co-CEO; Akshay Shetty, co-CEO; Ralph Marburger, global VP-men’s gray care and grooming; Jackie Steinberg, senior director of global media.
Major Products: Hair care, grooming, denture care and feminine care products. Brands include Just For Men, Aqua Velva, Brylcreem, Johnson’s Foot Soap, Sea Bond and Vagisil.
New Products: Just for Men Control GX, Aqua Velva 5-in-1 Sensitive After Shave Balm.
Comments: The founder’s granddaughter and her husband are sharing C-suite duties these days at Combe, maker of Just for Men and Aqua Velva—two venerable brands that added new SKUs earlier this year.
Just for Men released a major new product, Control GX, a shampoo that gradually reduces gray. Billed as a “smart shampoo,” it doesn’t require any extra steps and can be used instead of their usual shampoo for a couple of weeks until they reduce their amount of gray to achieve the look they want. The R&D team spent more than eight years researching and developing the formula, which resulted in two patents. The shampoo mimics the universal pigment held within a strand of hair to create every person’s natural hair color.
Aqua Velva—which is marking its 100th anniversary this year—has a new product too. Aqua Velva 5-in-1 Sensitive After Shave Balm solves common shaving issues with five key benefits: non-burning, all-day moisture, helps prevent bumps, soothes redness and helps fight ingrown hairs, according to the company.