Sales: $1.8 billion (estimated) for beauty products.
Key Personnel: Greg Renker, founding principal and co-chairman; Bill Guthy, founding principal and co-chairman; Benet Van De Blunt, chief executive officer and principal; Georg Richter, president and chief operating officer; Seth D. Radwell, president and chief revenue officer.
Major Products: Meaningful Beauty, Crepe Erase, Perricone MD, Wen Haircare, Sheer Cover Studio, Proactiv, X Out, IT Cosmetics.
New Products: Perricone MD—H2 Energy Complex Hydrating Cloud Cream, Hydrating Booster Serum, De-Puffing Eye Gel, Firming Foam Mask. Power Cold and Hyalo Plasma; Proactiv and ProactivMD Essentials System; IT Cosmetics—Confidence in Your Glow, Confidence in an Eye Cream, Confidence in a Compact. To be launched (August): Meaningful Beauty Youth Activating Melon Serum, Environmental Protecting Moisturizer, Overnight Retinol Repairing Crème, Intensive Triple Exfoliating Treatment
Comments: The infomercial king is adding to its kingdom. In April, Guthy-Renker Ventures, a division of Guthy-Renker, invested in Dermaflash, a Chicago-based company that manufactures a hand-held exfoliating device. The goal is to move Dermaflash devices from medi spas and prestige retailers to infomercials. According to Dermaflash, during an airing on QVC earlier this year, more than 30,000 devices were sold in less than a day.
Next month, Meaningful Beauty will launch four new products: Youth Activating Melon Serum, Environmental Protecting Moisturizer, Overnight Retinol Repairing Crème, Intensive Triple Exfoliating Treatment.
The Youth Activating Melon Serum contains encapsulated melon leaf stem cells to fight against free radicals, sea daffodil extract to help even skin tone and enhance skin clarity, hyaluronic acid to attract and retain moisture and l-carnosine peptide to support skin firmness and elasticity. A 30ml bottle will retail for $76.
Overnight Retinol Repairing Créme contains a combination of retinol, melon extract and hexapeptide-9 which are said to improve firmness, elasticity and skin texture while you sleep as it reduces the appearance of fine lines, wrinkles and crow’s feet. A 30ml bottle will retail for $68.
Intensive Triple Exfoliating Treatment contains glycolic acid, silica, melon extract, lactic acid, papain and four clays to cleanse pores. The treatment is designed to be used twice a week. A 50ml tube retails for $52.
Finally, Environmental Protecting Moisturizer SPF 30 is said to visibly firm, plump and hydrate skin. It reduces damage caused by blue light, infrared light, pollution and UVA/UVB. The formula contains Buddleja officinallis flower extract, melon extract, tetrapeptide-3, peony root extract, helichrysum extract and hyaluronic acid. A 50ml bottle retails for $65.