Sales: $940 million (estimated).
Key Personnel: Scott White, chief executive officer; Steve Bosson, chief operating officer; Lance Arneson, chief financial officer; Rick Boyle , vice president, IT; Debbie Coffey, vice president, corporate communications, Elana Gold, chief marketing officer; Karen Leu, vice president, general counsel, chief compliance officer and corporate secretary; Liza Maldonado, general manager, Puerto Rico and the Islands; Jackie Marcus, vice president, supply chain; Betty Palm, president, social selling; Goran Petrovic, general manager and president; Charles Ross, chief human resources officer; Helene Rutledge, chief innovation officer; Debi Theis, vice president, head merchant.
Major Products: Color—Avon Makeup Collection; Avon Naturals and Footworks; Skin Care—Anew, Anew Clinical, Anew Genics, Clearskin Professional Care and Avon Solutions; Fragrances- Outspoken and Outspoken Intense by Fergie, Derek Jeter Driven and Derek Jeter Black, Hervé Léger Homme, Far Away, Today, Tomorrow for Her, Haiku Eau.
New Products: Color Cosmetics—Mark. (Lipclick Full Color Lipstick, Eye Contact Hook Up Eyeshadow Palette, Glow Together Hook Up Bronzing Powder, Havana Sol Blush Bronzer, Havana Sol Lipclick, Havana Sol Eye Contact); Avon (True Color Ideal Nude Foundation, True Color Ideal Nude Cream Concealer); Skin Care—Avon (Anew Platinum Firm and Sculpt Cream for Neck and Chest); Mark. (Havana Sol body mist, wash, and body butter); Avon Senses Sweet Lemon Blossom and Basil gel, lotion and body spray; Avon Skin So Soft Summer Soft body wash and body butter, Satin Glow body gel moisturizer and skin illuminator and Fresh and Smooth moisturizing shave oil. Fragrances—Canyon Mist and Sweet Tobacco Candles; Avon Prime Eau Ultra Sexy Pink, Lace, and Heart body mist.
Comments: New Avon has some new digs. Following the $435 million acquisition of the North American operation by Cerberus, an investment company (“old” Avon still holds 19.9% of the business), New Avon is moving from Midtown Manhattan to One Liberty Plaza in lower Manhattan. Avon will move approximately 400 employees into an approximately 91,000 square foot space on two floors of the 54-story tower. The company expects to make the switch later this summer.
“As we work to build the best social selling experience for Avon Representatives and consumers, it was important for us to find an emerging and high energy location to inspire our innovative, entrepreneurial culture,” said Scott White, CEO of New Avon LLC. “We were attracted to lower Manhattan because it is a vibrant and growing area, anchored by the Freedom Tower and the Westfield World Trade Center. This location will embody the Avon of the future.”
Avon’s headquarter employees represent all core enterprise functions, including marketing, merchandising, digital, legal, innovation, finance, human resources and supply chain. The new location will feature an open concept to support employee collaboration and innovation.