Sales: $450 million.
Key Personnel: John Paul DeJoria, co-founder and chairman; Michaeline DeJoria, vice chairman; Angus Mitchell, co-owner and artistic director.
Major Products: Professional hair care products. Brands include Paul Mitchell, Mitch Tea Tree, Awapuhi Wild Ginger
New Products: Neon and On the Horizon (limited edition styling tools and products).
Comments: John Paul Mitchell Systems is the largest, privately-held professional hair care company in the US. In fact, it trails only L’Oréal and P&G in the category. New products have fueled growth at JPMS, and one of the newest launches is Neon. The line is geared toward teens with six products ranging in price from $9.99 to $11.99. That younger demographic is a major reason why JPMS made the decision to sell Neon online. Products include Sugar Confection spray, Sugar Twist tousle spray, Sugar Spray texture boost, Sugar Cleanse shampoo and Sugar Rinse conditioner.