Sales: $425 million
Key Personnel: David Hatfield, CEO, president and chairman of the board; David S. VerNooy, VP global operations and RDE; Sandy J. Sheldon, CFO; Tony Bender, chief information officer and VP global business services; Elizabeth Dreyer, VP, controller and chief accounting officer; John Hill VP, human resources; Colin Hutchinson, chief operating officer; Manish Shanbhag, chief legal officer; Peter J. Conrad, chief administrative officer.
Major Products: Sun care, skin care and shave products sold under brand names that include Banana Boat, Hawaiian Tropic, Schick, Wilkinson Sword, Edge, Skintimate, Personna, Playtex, Wet Ones.
New Products: Hawaiian Tropic—Silk Hydration Weightless Face, Silk Hydration Weightless C-Spray and Island Sport SPF 50 sun care products; Banana Boat—Dry Balance Sunscreen Lotion and Clear UltraMist, and Kids Sport Sunscreen Lotion and Lotion Spray with PowerStay technology; Schick—Hydro Connect; Bulldog skin care (acquisition).
Comments: Between Dollar Shave and Gillette, there has been plenty of activity in the razor marketplace, and even Edgewell’s Schick brand is upping its game with a new direct-to-consumer website. Unveiled in May, SchickHydro.com allows users to sign up for a plan or place one time orders. This is also carries the exclusive new Schick Hydro Connect, a line of blades designed to fit its competitor’s products, namely Gillette’s Fusion and Mach3 handles.
In Edgewell’s most recent fiscal year, net sales decreased 2.4%. Organic net sales increased 1.4%, and excluding the estimated impact of international go-to-market changes, full year underlying net sales would have increased by 2.8%, the firm said.
Taking a closer look into the Edgewell’s core product areas during the year, wet shave (men’s systems, women’s systems, disposables, shave preps) net sales rose 9.25%. North America drove the majority of the increase, due in large part to the high level of promotional spend in the prior year quarter related to coupons and trade spending.
International growth was driven by Hydro sales in Asia and Women’s systems performance in EMEA. Sun and skin care (which also includes wipes and gloves), net sales rose 17.9%. Excluding the impact of currency movements, organic net sales increased 18.2%, driven by growth of Banana Boat and Hawaiian Tropic in both North America and international. Growth was driven by higher volumes due to category growth versus a year ago, according to the company.
In fiscal 2Q 2017, Edgewell’s net sales were $611 million, which was flat when compared to the prior year quarter. Almost $3.0 million of that came from Bulldog, the UK-based skin care brand Edgewell acquired in November 2016. Bulldog offers male skin care products including moisturizers, face washes, scrubs, balms, shave gels and creams, body washes, lip balm and lotions distributed in more 17,000 locations. The brand’s largest markets are in the UK, US, Sweden and South Korea.
In personnel news, Colin Hutchison, who had been vice president of commercial international, was named to the newly created role of chief operating officer.