Sales: $408 million.
Key Personnel: Mauro Schnaidman, president and chief executive officer, Jafra; Matt Petersen, senior vice president and chief marketing officer; Paulo Moledo, president, Jafra USA; Tony Prudhomme, senior vice president and chief financial officer; Jackie Trask, senior vice president, worldwide human resources; Mark Funaki, vice president and general counsel.
Major Products: Skin care—Royal Jelly, Jafra Dynamics, Time Dynamics, Jafra Pro, Ultra Nourishing Gold Moisturizer, Jafra Spa, Royal Almond, Tender Moments; Jafra Color; Jafra Fragrance—Navigo, JF9, Adorisse, Jande, Eau d’Aroms, Valferra.
New Products: Paris et Moi Perfumer’s Edition No.1 by P. Courtière, Diamonds Blush Navîgo Ocean Homme EDT, Jafra Sweetie Pop, Royal Jelly Extra Soothing Balm, Royal Jelly Scar Balm, Beauty Dynamics Makeup Setting Spray.
Comments: Sales fell nearly 20% in euros last year. Jafra is owned by Vorwerk, a German conglomerate. Jafra employs 2,100 and has an average of 577,000 consultants around the world.