Sales: $330 million (estimated) for household and personal care products.
Key Personnel: Jessica Alba, founder; Christopher Gavigan, founder and chief product officer; Nick Vlahos, chief executive officer; Sean Kane, chief operating officer.
Major Products: Personal and household care items such as shampoo, detergent and diapers, and more recently, beauty products.
New Products: Honest Company Fragrance-Free Collection including Shampoo + Body Wash, Face + Body Lotion and Purely Simple Bubble Bath.
Comments: This year, Target introduced Honest Beauty to its beauty aisles and Target.com. Launched by The Honest Company in 2015 and known for its commitment to offering products that utilize a mix of botanically-derived ingredients backed by innovative science, Honest Beauty makes it easy for anyone to achieve beautiful, lasting looks and effective results. With most items retailing for under $34, the collection at Target includes a variety of skincare and cosmetic products, ranging from facial cleansers to crème blushes. Honest Beauty is launching for the first time at mass in select Target stores, with an expanded assortment online at Target.com, beginning March 26, 2017.
In other news, the Honest Company recently named a new CEO. Nick Vlahos, who previously oversaw natural personal care at the Clorox Company, will replace Brian Lee. Lee’s background, which includes leading online legal advice site Legal Zoom and online shoe seller ShoeDazzle, will remain on Honest’s board and continue to act as an advisor, according to reports.