Sales: $1.39 billion
Key Personnel: Artur Grynbaum, chief executive officer; Miguel Krigsner, founder and administrative council president; Fernando Modé, corporate vice president; André Farber, vice president, business franchises; Lia Azevedo, vice president, organizational and human development; Isabella Wanderley, vice president, new channel development.
Major Products: Fragrances, skin care and color cosmetics. Brands include O Boticário, Eudora, Quem Dissem, Berenice? and The Beauty Box.
New Products: Coffee fragrances.
Comments: Boticario Group is the biggest fragrance retailer in Brazil, a country that loves fragrance! The Group opened more than 70 stores last year, closing 2016 with more than 4000 points of sale in 1,750 Brazilian cities.
Environmental issues are a driving force and the Group achieved LEED certification during the past year, as well as LIFE Certification which recognizes its efforts to preserve ecological diversity, natural resources and ecosystems. Along those lines, Boticario’s new Cuide-se Bem collection is packaged in environmentally-friendly material. It won a Sustainable Beauty Award from Organic Monitor (now know as Ecovia Intelligence).
In a technical advance, the Group is utilizing an artificial testing technique, originally developed for the pharmaceutical industry, to test for allergens. The chip technology, which eliminates the need for patch tests, identifies irritants in cosmetics.
During the past year, Boticario spent $500,000 to offer free aesthetician courses at a new campus of the Federal Institute of Education, Science and Technology in Bahia state.
Finally, in a study with far-reaching consequences, the Group teamed up with ONU Women and Papo de Homem to look at gender equality. Their work culminated in the documentary, “Precisamos falar com os homens? Uma jornada pela igualdade de gênero” (Do We Need to Talk to Men? A journey for gender equality), and had viewings in São Paulo, Rio de Janeiro and Bahia.