Sales: $880 million
Key Personnel: Giovanni Sgariboldi, founder; Davide Sgariboldi, director general; Andrea Sgariboldi, director general; Matteo Sgariboldi, director general; Jeremy Scott, creative director.
Major Products: Fragrances, cosmetics and toiletries sold under the Euroitalia, Moschino, Missoni, Naj-Oleari, Reporter for Men and Versace brand names.
New Products: Ole-Oleari makeup, Toy and Fresh couture fragrances, Missoni Parfum Pour Homme.
Comments: Founded in 1978, Euroitalia is one of the biggest players in the Italian cosmetics licensing business. All products are manufactured in Italy, but 92% of them are exported to 140 countries around the world. The company is still controlled by the founder and his three sons. Euroitalia’s biggest markets are the US, United Arab Emirates, Russia and China, but founder Giovanni Sgariboldi said there’s been good recovery in European markets, especially the UK and Germany. At the same time, emerging countries, especially South Africa, are growing steadily.
At the 2017 Fifi Awards in New York City, Moschino Fresh Couture won Package of the Year for women’s fragrance. A few days, later, the same fragrance won the same award at the Fifi Award ceremony in Madrid. Judges can’t enough of the novel trigger spray presentation!
Also in June, Euroitalia launched Missoni Parfum Pour Homme, its first men’s scent in 20 years.