Sales: $745 million
Key Personnel: Nisaba Godrej, executive chairperson; Vivek Gambhir managing director and chief executive officer; Naveen Gupta, business head, Indonesia and Middle East; Omar Momin, head, mergers and acquisitions and business development; Anand Rangaswamy, business head, Latin America and UK; Sunil Kataria, business head, India and SAARC; Dr. Rakesh Sinha, head, global supply chain, manufacturing and information technology; Dr. Sunder Mahadevan, head, research and development; V. Srinivasan, chief financial officer and company secretary; Rahul Gama, head, human resources; Darshan Gandhi, head, design.
Major Products: Hair care—Expert, Darling, Blunt, Touch of Silver, Ilicit, Issue, Inecto, Renew, Roby, 919, Frika, Nupur; Personal care—No. 1, Cinthol, Soft & Gentle, Protekt, Cuticura, Mitu, PamelaGrant Beauty, Villeneuve, Tura; Home care—Good Knight, Hit, Aer, Ezee, Stella.
New Products: Strength of Nature (acquisition).
Comments: Godrej Consumer Products Limited (GCPL) calls itself India’s largest home-grown home and personal care company. By category, hair care accounts for 31% of sales, just ahead of household insecticides (30%). The other major categories are personal wash (17%) and air care (7%). By region, India accounts for 52% of sales, followed by Africa (21%), Indonesia (16%), Latin America (6%) and UK (4%).
The company asserts it ranks among the largest household insecticide and hair care players in emerging markets. It is the No. 1 insecticide marketer in India, No. 2 in Indonesia and expanding its business in Africa. Furthermore, it is the No. 1 player in hair color in India and sub-Saharan Africa with a leading position in Latin America, too. Finally, Godrej holds the No. 2 position in India’s soap market.
Looking ahead, GCPL is determined to build a strong foothold in Africa, just one of the reasons why it purchased the Strength of Nature multicultural hair care brand.