Sales: $2.7 billion
Sadayoshi Fujishige, president
Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners
Oral care—Clinica Advantage, Beauty care—KireiKirei Pro Tec Head, Pro Tec Style deodorant mist; Fabric care—Top Clear Liquid; Household cleaners—LookNoko Pipeman and Look Kirei No Mist
Corporate sales fell 4.8% last year, but net income jumped nearly 80%. By product category, oral care sales rose less than 1% driven by robust sales of Dent Health toothpastes and Dentor and Clinica mouthwashes.
In the beauty care segment, Lion focused on boosting sales of its KireiKirei brand. Sales of both the medicated foaming hand soap and foaming hand sanitizer got a lift from H1N1 concerns.
Sales of household products fell 2%, but sales of liquid laundry detergents surged following the introduction of Top Clear Liquid and Kaori Tsuzuku Top Sweet Harmony. Dishwashing detergent sales also rose. Unfortunately, sales of Top powder detergent declined as consumers continue to switch to liquids.
For the first quarter of 2010, sales rose 3.3% to $716 million. Oral care sales rose 2.2%, but beauty care sales fell 8.6%. Fabric care sales rose 7% and household care sales were up less than 1%.