Sales: $1.8 billion
Kazutoshi Kobayashi, president
Skin care, cosmetics and toiletries sold under the brand names of Cosme Decorte AQ, Beauté de Kosé, Awake, Jill Stuart, Infinity, Prédia, Esprique Precious, Grandaine, Visée, Sekkisei, Crie, Phil Naturnt, Stephen Knoll, Sekkisui, Junkisui, Fasio, Happy Bath Day, Elsia, Nature & Co., Softymo and Salon Style
Esprique Precious makeup line extensions, Fasio Mascaliner, Prédia Acne Care Spa Essence, Visée Blossom Eyes eyeshadow, Esprique Precious Inner Shield Moisture, Adidas skin protection, Grandaine Luxage makeup, Shirosumi W whitening serum, Ultimation True Satin Perfect Powder Makeup, Fasio Multi Block Ultra UV spray, Iper-Stay Mascara Magne-Plus Curl Volume, Esprique Precious makeup, Sekkisei Sun-Protector, Happy Bath Day hair care products
Sales fell 3.1% last year, primarily due to weak consumer spending caused by the poor economy, according to the company. Cosmetics sales fell 4.8%, as Kosé focused on expanding luxury brands distributed through specialty cosmetics stores and department stores. Two highlights were the debut of the Addiction brand of makeup products for sale in department stores and the relaunch of the Cosme Decorte AQ Meliority brand.
Sales of cosmetaries increased 2.6%, as Kosé boosted advertising and promotions. Last year, Kosé entered the male cosmetics business with the introduction of Adidas skin protection.
Looking ahead, Kosé management predicts sales will increase 3.4% through March 31, 2011.