Sales: $696 million
Mike Jatania, chief executive officer; Jon Osborne, chief operating officer; Aart Weijburg, non-executive director; Charles Hinkaty, non-executive director; Philip Smith, non-executive director; Quentin Higham, managing director of Yardley; Randy Sloan, chief executive officer, Lornamead, Inc.
Hair care—Aqua Net, Finesse, Harmony, Vosene, Once, Brisk, Bristow; Cosmetics and skin care—CD, Lypsyl, Christy, Handsan, Crisan, Witch skin care (licencee), CCS Footcare (distributor); Bath luxuries and fragrance—Woods of Windsor, Yardley of London; Oral care—Brilliant, Rapid White, Clinomyn (distributor), Natural White
CD—shower gel range, relaunched deos, new body range for different skin types, fresh aroma scented citrus shower product, floral bar soap; Crisan—repositioned with new packaging; Handsan Geruchs—Stop liquid, aerosol spray and gel hand sanitizers; Vosene—new packaging, Trial and Travel 100ml size (Fall 2010); Vosene Kids—Mega Hold Styling Gel, family size 3-in-1 conditioning shampoo; Triple Dri antiperspirants—Men’s and Sports sprays; Yardley—Natural soaps for mass market in lavender wisteria, honeysuckle citrus and almond milk scents; Lice Shield head lice preventative shampoo and conditioner-in-1 and leave-in spray; Finesse ReVitality; AquaNet UpDo; Brilliant tooth whitening range relaunch.
At the start of 2010, Lornamead established a new dedicated business for Yardley of London, following the $45.5 million sale of the Yardley business in Asia, Middle East, the Australasia region and certain African countries to Wipro Ltd. in November 2009. Lornamead tapped Quentin Higham to be managing director of the more focused unit, reporting to chief operating officer Jon Osborne.
Higham, who has responsibility for the Yardley and Woods of Windsor brands in Europe and Americas, had most recently headed a sales and marketing consultancy specializing in the creation and management of beauty brands with a client list that included James Brown London, Purity Organic Skincare and Jo Wood Organics. He has also served as commercial director of KMI, a role in which he was responsible for King of Shaves, Ted Baker and Fish styling, and as marketing director EMEA for Coty with responsibility for Rimmel cosmetics and Adidas toiletries.
During the past year, Lornamead has rolled out several unique products. In the U.S., it created Finesse
Lornamead’s 2002 acquisition of the Natural White business, a manufacturer and supplier of branded and private label products for the oral care market, enabled the group to expand into the North American market and it provided a manufacturing base in the region.
Lornamead’s German personal care brand CD rolled out a trio of innovations. First it created a fresh aroma-scented citrus shower product with 5% moisturizing glycerine and vitamins. The innovative formulation was awarded a “good” from German consumer test organization Ökotest for its skin and environment-friendly formulation. In the deo sector, CD added what it calls its most caring and moisturizing antiperspirant roll-on, which delivers maximum protection and moisturization via a high urea-concentration. Also, CD’s range of bar soaps has been extended with a new floral offering that builds on the success of the brand’s existing waterlily range. This new purple bar soap contains a high level of natural moisturizers combined with CD’s well known waterlily fragrance.
Another new product in Lornamead’s stable is Handsan Geruchs–Stop, the brand’s first hand wash specifically for use in the kitchen. It neutralizes unpleasant cooking odors with natural grapefruit-oil and Aromaguard Technology, while removing germs and bacteria.
And proving that even old brands can get their bling on, Lornamead has rolled out AquaNet UpDo, a combination hair and sparkle product sold at supermarkets and drugstores in the U.S. It delivers the brand’s iconic all-day hold with iridescent sparkle and a fresh scent, according to the company.