Sales: $150 million
$150 million (estimated), including paper products and diapers.
Chuck Maniscalco, president and chief executive officer; Jeffrey Hollender, co-founder and executive chairman; Jeff Phillips, executive vice president, operations and sourcing; John Murphy, senior vice president, sales; Tim Fowler, chief scientific officer and vice president of research and development; Dave Kimbell, chief marketing officer
Hand dish liquid, household cleaners and laundry detergent;bath tissue, baby diapers
Seventh Generation Disinfecting Multi-Surface Cleaner, Seventh Generation Disinfecting Bathroom Cleaner, Seventh Generation Disinfecting Wipes (35-count and 70-count canisters)
One of the biggest “green” rollouts for the new year was Seventh Generation’s disinfecting household cleaning products. The four-SKU range features formulations said to kill 99.99% of germs botanically. The products are EPA-registered and contain thymol, a component of thyme oil, which has well-known disinfecting properties. Seventh Generation teamed up with CleanWell, a small technology start-up based in San Francisco, to develop the thymol technology for the line.
“The introduction of Seventh Generation’s disinfectants is historic for consumers and the industry,” said Chuck Maniscalco, chief executive officer of Seventh Generation. “It is increasingly important to protect our health and that of our children by implementing good hygiene practices and using disinfectants around the home that are effective without the use of harsh chemicals.”
In July 2009, Seventh Generation hosted a meeting of some of the country’s top sustainability experts in Burlington, VT. The three-day summit, “Creating a Game Plan for the Transition to a Sustainable U.S. Economy,” produced a “detailed road map to move the U.S. economy to one that is ecologically sustainable, socially fair and economically efficient,” according to the company. The event was organized in cooperation with the University of Vermont’s Gund Institute for Ecological Economics.
Seventh Generation also launched a new advertising campaign this past year with the tagline “Protecting Planet Home.”