Sales: $148 million
$148 million (estimated) for the year ended March 31, 2010
Frederick E. Purches, chairman and chief executive officer; Frank A. Buttacavoli, executive vice president/chief operating officer; Raymond J. Balsys, chief financial officer; Kathleen Galvin, vice president, marketing and advertising; Jane Hershey, vice president, information technology; Hedy Abromovitz, vice president, operations; Craig Ahlheim, vice president, domestic sales; Lesbia Roner-Hansen, vice president, international sales; JoAnn Venuto, vice president, controller; Zayra Taupier, vice president, human resources.
Fragrances including Paris Hilton (Paris Hilton for Women, Paris Hilton for Men, Just Me By Paris Hilton for Women, Just Me for Men By Paris Hilton, Heiress by Paris Hilton for Women, Can Can Paris Hilton for Women, Fairy Dust by Paris Hilton for Women, Siren by Paris Hilton for Women); Jessica Simpson (Fancy for Women, Fancy Love for Women). The company’s fragrance stable also includes Josie Natori, Queen Latifah, Marc Eckko and Nicole Miller, XOXO and BabyGund.
Tease by Paris Hilton for Women, Jessica Simpson Fancy Nights for Women, Queen of Hearts by Queen Latifah (2010), Unltd. By Marc Ecko (2011), Rihanna (2011) and Vince Camuto for Women (2011).
Nicole Miller Frenzy is the newest scent from the American fashion designer.
The beauty market was hard hit by The Great Recession, and fragrance houses may have taken the biggest blow. Parlux’s sales took a dip, falling 2% to an estimated $148 million in its most recently completed fiscal year.
Parlux says it has taken a step “upward” from distributing exclusively to department stores to having a presence in the specialty retail segment with the introductions of both Josie Natori and Nicole Miller.
These brands are considered both “artistic and commercial successes”—no easy feat in today’s marketplace, according to the Fort Lauderdale, FL fragrance firm.
Looking for more commercial successes, Parlux recently signed an exclusive licensing agreement with The Camuto Group to develop a signature fragrance, due out in fall 2011, under the company’s heritage line, Vince Camuto.
Parlux’s new chief executive officer Fred Purches, who took over after the resignation of Neil J. Katz in January, told Happi he was “very optimistic” about the Camuto deal. “I think we are ahead of the curve with this.”