Sales: $752 million
$752 million for personal care products. Corporate sales: $1.3 billion
Truman Hunt, president and chief executive officer; Joseph Y. Chang, Ph.D., chief scientific officer and executive vice president, product development; Daniel R. Chard, president, global sales and operations, global marketing; Scott Schwerdt, president, Americas, Europe and Pacific; Rich Wood, chief financial officer
Galvanic Spa System II, AgeLoc Daily Skin Care Products, Tru Face Essence Ultra
AgeLoc Gentle Cleanse & Tone, AgeLoc Future Serum, AgeLoc Radiant Day SPF22, AgeLoc Transforming Night (packaged sets are labeled AgeLoc Elements and AgeLoc Transformation), AgeLoc Edition Galvanic Spa System II, AgeLoc Nutritional Supplement (Fall 2010)
In 2009, Nu Skin celebrated its 25th anniversary and finished the year on a high note with record revenue, a record launch of its new AgeLoc skin care system and a record number of executive-level distributors, according to sources at the company.
Sales of personal care products jumped 19% to $752.7 million—accounting for 57% of the company’s corporate sales of $1.3 billion.
Globally, Nu Skin products are sold and distributed in 50 markets. In 2009, sales rose 45% to $606.1 million in North Asia, increased 20% to $260.9 million in the Americas, climbed 16% to $210.4 million in Greater China, jumped 10% to $133.6 million in Europe and increased 9% to $120.1 million in South Asia/Pacific.
Indeed it was a milestone year for Nu Skin. Besides celebrating the company’s 25th anniversary with a special convention in Los Angeles, it launched an entirely new class of innovative anti-aging products called “Aging Response Modulators,” or ARMs. This new platform is based on the principle that advanced skin care and nutrition products should go beyond treating the signs and symptoms of aging.
The company’s approach is to identify the ultimate sources of aging located within the human genome.
In the fourth quarter of 2009, Nu Skin introduced an important new ARM for the company—the AgeLoc skin care system, a comprehensive daily skin care regimen clinically demonstrated to improve the appearance of eight signs of aging beginning in only seven days. The enthusiastic demand for these products generated more than $17 million of AgeLoc sales during Nu Skin’s October distributor convention—more than double the convention sales of any prior new product.
“AgeLoc represents the biggest global product launch in Nu Skin history,” said Truman Hunt, Nu Skin president and chief executive officer. “Sales force enthusiasm for our new AgeLoc daily skin care system produced unprecedented demand with sales exceeding our most liberal revenue projections. By developing products with an understanding of the genetic basis of aging through our proprietary AgeLoc science, we believe we are continuing to provide the premier anti-aging business opportunity for our sales representatives—one that represents a ‘sweet spot’ by leveraging a growing global megatrend with exclusive and scientifically validated products that help people look and feel young.”
The company also released a new AgeLoc edition of its bestselling Galvanic Spa System II, an at-home spa unit that provides superior delivery of ageLOC ingredients to the skin and boosts the visible benefits of AgeLoc products.
Nu Skin welcomed Stuart Kim, professor at Stanford University in the departments of Developmental Biology and Genetics, as its newest member of the Nu Skin Anti-Aging Scientific Advisory Board this year. Kim will provide insights on the molecular analysis of aging science. His recent research interests have focused on functional genomics and systems biology.
For the first quarter of 2010, Nu Skin posted a 23% rise in revenue to $364.1 million. Revenue in the Americas rose 7% to $62.5 million.
At press time, Nu Skin named three new presidents. It tapped Luke Yoo to be president of the company’s North Asia region, which includes the company’s businesses in Japan and South Korea. He will fill the role formerly held by Brett Nelson who has been named president of Nu Skin North America. Ryan Napierski has been named as president of Nu Skin Japan, a role also formerly held by Brett Nelson.
In addition to Yoo’s new position as president of the North Asia region, he will continue in his role as president and general manager of the company’s South Korea business. Since 2008, he has served as both vice president of the North Asia region and president of Nu Skin Korea. Yoo joined Nu Skin South Korea in 1999 and has served as president and general manager of Nu Skin’s South Korea operations since 2003.
Prior to his current appointment as president of North America, Nelson served as president of North Asia and president of Nu Skin Japan. He has also served as vice president of global distributor support, president of Southeast Asia, general manager of Canada and vice president of business support and sales.
In his new role, Napierski, a 15-year Nu Skin veteran will continue to focus on objectives, strategies and initiatives that are helping return the company's Japan business to growth. Prior to his new assignment, Napierski served as vice president of business development for the company's North Asia region and chief operating officer of Nu Skin Japan.