Sales: $540 million
$540 million (estimated) for sun care and foot care products. Corporate sales: $27.4 billion. Net income: $12.9 billion
Richard T. Clark, chairman, president and chief executive officer; Bridgette P. Heller, executive vice president and president, consumer health care
In 1925, capitalizing on the tanningtrend, Monsieur Antonine of Paris developed an orange gelée tanning formula called "Antoine de Paris.” In the 1940s, Lanvin, a New York company, introduced it in the U.S. as Antoine's Bain de Soleil...translated as Antoine's bath of the sun.
Sun care—Coppertone and Bain de Soleil; Skin care—A+D Ointment; Foot care—Lotrimin and Dr. Scholl’s
Coppertone Kids Continuous Sprays SPF 50, 70+ and Sunscreen Lotion SPF 70 with Protective Vitamins, Coppertone Sensitive Skin Sunscreen Lotions SPF 50 for Faces and Body, Coppertone Kids Pure & Simple SPF 50
There’s a new name in The Top 50 with some familiar brands; Merck acquired Schering-Plough in early 2009 for $41 billion. The two companies already conducted business together, co-marketing the cholesterol drug Vytorin, which combined S-P’s Zetia with Merck’s cholesterol drug Zocor.
“We are creating a strong, global healthcare leader built for sustainable growth and success,” said Merck chief executive officer Richard Clark. “The combined company will benefit from a formidable research and development pipeline, a significantly broader portfolio of medicines and an expanded presence in key international markets, particularly in high-growth emerging markets. The efficiencies we gain will allow us to invest in strategic opportunities, while creating meaningful value for shareholders.”
But where does that leave Coppertone, one of the best-known sun care brands in the world, as well as Schering-Plough’s foot care products such as Lotrimin and Dr. Scholl’s and popular skin care treatment A+D Ointment? Without much marketing power behind them, sales of both foot care and sun care products fell last year. Foot care sales declined 7% to an estimated $332 million and sun care sales were off 13% to $208 million.
Coppertone, however, capitalized on the “healthy” angle in sun care with a variety of new products this season. Its Coppertone Kids Continuous Sprays SPF 50, 70+ and Sunscreen Lotion SPF 70 with Protective Vitamins contain a “specially selected” antioxidant vitamin blend to supplement the natural defenses of children’s skin, according to the company. The brand is also going back to basics with zinc oxide in its Coppertone Sensitive Skin Sunscreen Lotions SPF 50 for Faces and Body as well as Coppertone Kids Pure & Simple SPF 50—both new for summer 2010.