Sales: $400 million
$400 million (estimated)
Christopher B. Combe, president; Michael Wendroff, vice president of marketing
Hair care and personal care/grooming products. Hair care—
Just for Men, Just Five, Grecian 5, Grecian Formula, Restoria Express, Restoria Discreet, Silver Check, Brylcreem, Just 5 for women, LiceMD, Scalpicin. Skin care—Lanacane, Johnson’s Foot Soap, Odor Eaters. Oral care—Sea-Bond denture cleaners. Personal care/grooming—Aqua Velva, Lectric Shave, Williams Mug Shaving Soap
Lanacane Anti-Chafing Gel
The maker of medicine cabinet staples such as Just For Men, Scalpicin and AquaVelva is on the selling block. Privately-held Combe has hired Morgan Stanley to look at a possible sale of the company. But industry observers say it is unlikely that suitors will purchase all of Combe. Instead, the company may be broken up by brand. For the record, Just for Men is said to account for 40% of sales.
Combe comes to the rescue of consumers who have specific, but still ubiquitous personal care issues to contend with, albeit itchy scalp, graying hair or smelly shoes. Take, for example, Trinette Robinson. The 11-year-old from Connecticut won the 35th annual National Odor-Eaters Rotten Sneaker Contest, which was held in March. Her kicks beat out the tennis shoes and running sneakers of eight other kids ages six to 16 to win the coveted $2,500 prize and a place in the Odor Eaters“Hall of Fumes”in Montpelier, VT.
In January, Combe began shipping its venerable Aqua Velva aftershave in shatterproof plastic bottles.