Sales: $282 million (estimated).
Key Personnel: Chris Combe, chairman; Keech Combe Shetty, co-chief executive officer; Akshay Shetty, co-chief executive officer; Ralph Marburger, global vice president, men’s gray care and grooming; Jackie Steinberg, senior director of global media.
Major Products: Hair care, grooming, denture care and feminine care products. Brands include Just For Men, Aqua Velva, Brylcreem, Johnson’s Foot Soap, Sea Bond and Vagisil.
New Products: Just for Men Control GX, Just for Men The Best Beard Care Ever.
Comments: The accolades, not to mention dollars, keep rolling in for Combe and its newest hair colorant. Earlier this year, Just for Men Control GX shampoo won Product of the Year 2018 in the hair category. Winners are selected based on the votes of 40,000 consumers in a national representative survey conducted by Kantar TNS, a global leader in consumer insights.
The overall men’s hair color market is growing 6% a year, according to some experts and in mass, Just for Men dominates the category with more than a 94% share. Now, Combe is attempting to take control of the mass beard care category with this year’s launch of Just For Men The Best Beard Care Ever. The line beard balm, beard oil and face and beard wash.