Sales: $2.6 billion.
Key Personnel: Debra G. Perelman, president and chief executive officer; Chau Banks, chief technology officer; David Carvalo, president, portfolio brands; Victoria Dolan, chief financial officer; Silvia Galfo, president, Revlon; Mitra Hormozi, executive vice president and general counsel; Ava Huang, general manager, Elizabeth Arden; Serge Jureidini, president, Revlon, Elizabeth Arden and fragrances; Eric Lauzat, president, EMEA and Asia; Keyla Lazardi, chief scientific officer; Jon Levin, general manager, US, mass; Chris Peterson, chief operating officer; Pierre Pirard, interim chief supply chain officer; Linda Wells, chief creative officer.
Major Products: Consumer—Revlon, Almay, SinfulColors and Pure Ice color cosmetics, Revlon Colorsilk hair color, Revlon beauty tools, Charlie fragrances, Mitchum antiperspirant and deodorants, Ultima II and Gatineau skin care; Professional—Intercosmo, Orofluid, American Crew and UniqOne hair care. CND nail polishes; Elizabeth Arden—Elizabeth Arden, Red Door, Halston, Elizabeth Taylor, Brittney Spears, Visible Difference, Prevage, Elizabeth Arden Ceramide.
New Products: Revlon—Kiss Cushion lip tint, Ultra HD matte lipcolor, Super Lustrous lipstick, Balm Stain, Colorstay Overtime lipcolor, Kiss Exfoliating balm, Mega Multiplier and Volumazing mascaras, Colorstay eyeshadow primer, crème gel pencil, brow kit, brow mousse and brow tint, Colorstay Full Coverage foundation, Photoready Insta-Filter foundation, Youth FX Fill+Blur foundation, Colorstay Prep & Protect primer, Photoready Prep Set Refresh mist, Youth FX fill + blur primer for face/neck and forehead, Photoready Color Correcting pens, Youth FX fill + blur concealer, Photoready Highlighting palettes; Elizabeth Arden—Skin Illuminating Brightening Hydragel Cream, Ceramide Lift and Firm Day Cream, Prevage City Smart Skin Detox set, Statement Brow Gel, White Tea Eau de Toilette Spray; Almay—Make Them Jelly Hi-Lite, Palette Pops and Shadow Squad eyeshadow; Mitchum—Triple Odor Defense; CND-Boho Spirit nail color.
Comments: It’s all in the family at Revlon. Debra G. Perelman took the helm of the venerable beauty business in May. The daughter of chairman Ronald O. Perelman, Debra has been with Revlon for more than 20 years, serving in a variety of positions. She replaces Fabian Garcia who left in January to pursue other opportunities, according to the company.
“Revlon is a brand of firsts—the first to match lips and finger tips, the first to be inclusive, the first to develop color stay technology and the first brand to embody women empowerment in the beauty industry,” said Ronald O. Perelman in a statement. “Debbie’s global perspective, financial acumen and holistic approach to brands, consumers and technology will help Revlon reclaim its leadership position. I have always trusted Debbie to bring fresh vision, innovation and success to companies, and I have no doubt she will do the same for Revlon.
As both an executive and a board member, as well as a member of the senior leadership team at MacAndrews & Forbes Incorporated, she has been overseeing corporate strategy and leading Revlon’s ongoing digital transformation, including forming a data and analytics group and establishing infrastructure and deploying resources necessary to create a leading-edge e-commerce business. She has a track record for innovation and has launched a new partnership with the MIT Media Lab to explore new ways to disrupt the industry, according to the company.
“Revlon has been a central part of my personal and professional life for more than 20 years. I love Revlon not only as a company, but as a culture of employees and executives who are committed to delivering women and men the best products in our industry,” she said. “Beauty has emerged as one of today’s most dynamic and fastest-growing industries and I look forward to working with Revlon’s world-class team to amplify our strategy and accelerate growth. I am committed to driving the company to compete and thrive in today’s dynamic environment and encouraging our talented team’s entrepreneurial spirit, agility and bold creativity.”
Debra Perelman certainly has her work cut out for her. First quarter sales fell nearly 6% to about $561 million. The company blamed sales declines in the Revlon, Portfolio and Fragrance segments, which were partially offset by Elizabeth Arden sales growth.
Revlon’s sales fell 6% to $229 million, primarily driven by lower net sales of Revlon color cosmetics and Revlon ColorSilk hair color. manufacturing facility and consumption declines in North America.
Elizabeth Arden’s sales rose 10.4% to nearly $106 million on the strength of Elizabeth Arden-branded skin care products internationally.
Portfolio segment sales fell 8.3% to $134.5 million and fragrance segment sales fell 16% to $91.4 million.
Revlon blamed a portion of the overall decline, $20 million, due to service level disruptions at the company’s Oxford, NC manufacturing facility following the February 2018 launch of a new SAP enterprise resources planning IT system in the US.
The poor start to 2018 follows a good year for Revlon; a good year, that is, thanks to Elizabeth Arden. Sales rose more than 15% to nearly $2.7 billion, due to full year results for Elizabeth Arden which was acquired in 2016. Arden’s sales topped $950 million last year, more than double the amount credited to the brand in 2016.
Consumer segment sales fell 7.3% last year to just under $1.3 billion. Revlon blamed the slump on the declining fortunes of the North American mass market channel. Sales declines for Revlon, Almay and SinfulColors color cosmetics were partially offset by international sales gains for Revlon.
Professional segment sales fell more than 9% to $432.2 million. The decline was driven primarily by lower net sales of American Crew men’s grooming products and CND nail products, partially offset by higher net sales of Revlon Professional hair products.