Sales: $250 million
Sales: $250 million.
Key Personnel: Bruno Mascolo, chairman and chief executive officer.
Major Products: Cosmetics brands including Tigi, Bed Head, Hardcore and S Factor.
Comments: In January, Unilever acquired TIGI for $411.5 million.
“This is an exciting acquisition for Unilever,” said Vindi Banga, president of foods, home and personal care at Unilever. “It illustrates our determination to actively manage our portfolio in line with our stated strategic priorities, including a focus on personal care and higher growth areas. We already have a strong position in daily hair care, and adding the salon brands will further build our position in the hair category. We can bring our R&D expertise to it and offer greater opportunity for geographical expansion. Tigi’s strength in styling and its fashion and beauty expertise will also help us raise the bar on innovation for our existing hair brands.”
Tigi will operate as a stand-alone global business unit, reporting to Michael B. Polk, president, Unilever Americas.
“We are excited to join the Unilever family,” said Bruno Mascolo, founder, Tigi. “We have always been passionate about people, so to be able to advance the industry through our products and education by using Unilever’s impressive resources while continuing to involve those who have made us successful—customers and employees—is very gratifying. We look forward to our future together.”
Tigi’s major brands include Bed Head, Catwalk and S-Factor. The company has operations in the U.S., UK, Italy, Germany and Australia, and employs approximately 550. About half of its sales are generated in the U.S.