San Francisco, CA
Sales: $100 million
Sales: $100 million.
Key Personnel: Andrew Fraser, president and chief executive officer.
Major Products: Home fragrances, household cleaners and personal care products.
Comments: There’s a method to Method’s madness. The company was founded in 2000 by Adam Lowry and Eric Ryan, who were determined to create functional, aesthetically-pleasing household cleaning products that were gentle to the environment. The company is said to be based on four core pillars: innovative design, premium fragrance, healthy and effective formulas, and people- and earth-friendly materials.
Those ideals have resonated with consumers to such a degree that in only nine years, Method’s sales reached $100 million.
To help the company reach the next level, in May Method named Andrew (Drew) Fraser, former senior vice president at Whirlpool Corporation, as its president and chief executive officer. Mr. Fraser brings to the nine-year-old company 20 years of experience with some of the world’s leading consumer product companies, including Whirlpool, Clorox and P&G.
“Drew’s breadth of knowledge and experience leading global brands to success will be a wonderful asset to Method as the company continues its trajectory of growth,” said Tim Koogle, Method’s chairman of the board. “We’re delighted to have Drew join the Method team and help guide the company to the next level.”
Prior to joining Method, Mr. Fraser was vice president of North America sales and trade marketing at Whirlpool, where he led the company’s sales for all products, brands and channels. Before joining Whirlpool in 2004, He spent 10 years working at the Clorox Company, where his last position was vice president and general manager of Clorox Canada. He spent four years at Procter & Gamble prior to joining Clorox, where he served in a number of sales and marketing leadership positions.
Mr. Fraser replaced interim CEO Dan Swander, who serves on Method’s board.