St. Louis, MO
Sales: $329 million
Sales: $329 million (estimated) for skin care products. Corporate sales: $4.3 billion. Net income: $473 million.
Key Personnel: Ward Klein, chief executive officer; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer.
Major Products: Sun care—Banana Boat and Hawaiian Tropic; Towelettes—Playtex and Wet Ones.
|Energizer rolled out several new sun care products under the Banana Boat brand name.|
Comments: The company holds the No. 1 position in the U.S. sun care and wipes categories. Energizer’s Playtex unit markets and sells sun care products under two well-known brand names, Banana Boat and Hawaiian Tropic.
Skin care net sales increased 22% due to the inclusion of Hawaiian Tropic. Excluding the impact of Hawaiian Tropic, skin care net sales increased 5% due to the growth of the Banana Boat brand.
Now Energizer has an Edge in men’s grooming, having purchased the brand from S.C. Johnson. With so many industry pundits predicting that men’s grooming is finally ready to take off, the acquisition couldn’t have come at a better time for Energizer.