Sales: $2.7 billion
Key Personnel: Alessandro Carlucci, chief executive officer.
Major Products: Skin care, fragrances, hair care, cosmetics and bath/body products sold under Chronos, Ekos, Mamãe e Bebê, Amor América and Diversa brand names.
New Products: Naturé, Tododia, Amor América and Chronos Politensor de Soja, an anti-wrinkle product.
Comments: Celebrating its 40th anniversary next month, Natura is a Brazilian brand recognized for the direct sales business model that seeks to create sustainable value by establishing quality relationships with society. Besides Brazil, the company also operates in France as well as in seven countries in Latin America—Argentina, Chile, Colombia, Peru, Venezuela, Mexico and Bolivia. Natura has 5,598 direct employees and approximately 850,000 sales representatives. In 2008, its sales revenues rose 14.2%.
A Natura scent collection
In July, Reuters reported that shareholders Antonio Luiz da Cunha Seabra, Guilherme Peirao Leal, Pedro Luiz Barreiros Passos, Anizio Pinotti and Ronuel Macedo de Mattos planned to sell 49.38 million shares, which could raise much as $811 million.