Sales: $1.1 billion
Major Products: Household—Omino Bianco, WC Net, Carolin, SMAC, Overlay, Merito Fornet, Last Vetril, Argentil, WC Eend, Cyclon, Dubro, Solivaisselle, Nibro, D’Or. Personal Care—Borotalco, Neutro Roberts, Rogé Cavailles, Sanogyl, Somatoline Cosmetic, Somatoline, Intima Roberts, Roberts Fragrance, Acqua Alle Rose, Citrosil, Botot, Wetties, Soapy, Silx. Beauty—Collistar skin care, body care, men’s, sun care, cosmetics and hair care.
New Products: Collistar—Mascara Infinto, professional eyeliner, Hydro-Protective Cream, Saline Slimming Cream, Push-Up Bust Cream, Energizing Cream-Gel, Antiwrinkle Antifatigue skin care for men, men’s body treatments, Deodorant dei Sensei, Benssere, Abdo-Force supplement for men, sun care products for hyper sensitive skin, Make-Up Sun Effect, Cell-24h supplements in capsules and drops.
Comments: For Bolton Group, personal care products represent 16.1% of sales, household care is 20% and beauty care 5.6%. Industry sources estimate the company’s household and personal care sales to be $1.1 billion. The remainder of the company’s revenues stem from food, pet care products and adhesives.
Collistar’s Abdo-Force is a special supplement that works in tandem with a topical product.
Also new for 2009 is a cellulite treatment supplement called Cell-24, which is sold in capsules and drops. Both supplements are available only in Italy.