Sales: $100 million
Key Personnel:Cindy Melk, founder and chief creative officer; Robert Seidl, president and chief executive officer; Scott Oats, chief financial officer.
Jun Fernandez, director of research and development.
Chief Scientific Officer:
Elizabeth Maul, global marketing director.
Chief Marketing Officer:
Face Oasis Hydrating Treatment, Face Oasis Cleansing Water, Sea Marine Revitalizing Shampoo, Marine Collagen Conditioner, Sea Results Eye Mender Plus, Hand and Nail Cream, Hydrating Body Butter.
Major Products:Ice Water Cooling Shower & Body Collection, Lip Oasis 48-Hour Plumping Gloss, Contour Defense Slimming Serum, Anti-Acne Complexion Cleaning System. To be launched: Night Oasis Overnight Eye Complex, Sea Marine Collection, Sugar Plum Collection.
This Chicago-based marketer of water-based, sea-derived skin care products recently partnered with Goldman Sachs and Cordova, Smart & Williams to make a significant investment in the company.
Positioned in the prestige category, H2O Plus distributes its products through company-owned stores, specialty retailers, upscale department stores and its website. According to the company, the financial venture will maximize its goals and potential for growth both domestically and internationally.
Ms. Melk retains an ownership position in the company and will continue her role as chief creative officer. The balance of the H2O Plus Executive Committee, including Mr. Seidl and Mr. Oats, remains in their present roles. Headquarters are still in Chicago. Additional details of the partnership were not disclosed at press time.